To optimize the impact of your content marketing strategies, you must devote part of your time to Cyprus WhatsApp Number List old content. To take an example, I could very well make this article an infographic that I will publish in 3 months, a Youtube video broadcast in 6 and come back in 9 months to add an 8th error! The advantage here is that search engines appreciate regularly updated content and prioritize it in search results.
This mistake is arguably the most frustrating: you have a well-thought-out content marketing strategy, you create content regularly, but you never analyze the impact of your actions. Still, a complete, free tool like Google Analytics should be your best friend!
Unlike traditional communication levers, the web allows you to monitor the impact of your actions in real time, in great detail. You have at your disposal an exceptional data source which should allow you to refine your Content Marketing strategy over time. Why don’t you take advantage of it?
Content Marketing: a matter of consistency, patience and analysis
If you want to gain visibility and develop your turnover on the Internet, with regard to the expectations of your consumers and the competition, your success inevitably depends on the creation of content. Well beyond the errors presented below, to achieve your ends, you will have to show consistency but also patience. The results will certainly not fall overnight but, thanks to an effective Content Marketing strategy, after a few months, you will gradually reap the rewards of your work.
You Don’t Analyze Your Actions
What types of videos will you create for your YouTube channel?
Now that you know the needs and expectations of your consumers, you can determine what types of videos you will put online to liven up your YouTube channel: customer testimonials, product presentations, interviews, skits?
How are you going to create videos for your YouTube channel?
You now have a precise idea of the videos to create to liven up your company’s YouTube channel. But how are you going to do it? What resources do you have to create these videos?
When are you going to post videos to your YouTube channel?
It’s a bit of an extension of the previous question. You should now be able to determine how often you are going to upload videos to liven up your company’s YouTube channel. To create an effective YouTube channel, you will also need to define at what times (days and hours) you will upload your videos. To do this, you need to analyze all the data at your disposal – Google Analytics and your other social networks – in order to check when your audience is most connected.
To create a corporate YouTube channel allowing you to achieve your goals, you must already have defined them previously. I am not talking about the traditional “Sell more!” »… This is about defining precise objectives that will allow you to naturally identify the indicators to follow to ensure that your YouTube channel is going in the right direction.
What Are Your Goals?
Why do you want to create a YouTube channel for your business?
This question is in a way the synthesis of the previous questions. Here you will resume your objectives, the analysis of your target and the videos to use. Once you have answered this question, you will be able to create your company’s YouTube channel.
How to create a corporate YouTube channel? Prerequisites !
Now you have all the information you need to create the perfect YouTube channel. Although ultra-intuitive, the quality of the creation of your YouTube channel will directly depend on its success. Here are the prerequisites to be met to create the perfect YouTube channel:
Choose a relevant name: the name of your YouTube channel should reflect the name of your business but also make people want to subscribe to it.
Fill in all the fields of your YouTube channel: description plays a major role in the success of your channel and your videos.
Have a website: a website is almost essential to convert your YouTube audience.
Be visual: your videos must be of high quality, but the visuals also embellish your channel.
Invest in minimum equipment: if you have a state-of-the-art smartphone, that’s probably enough. Otherwise, invest in a minimal quality camera, microphone, and tripod.