To communicate well on social networks in B2B, you must already choose the right platforms. What is the Trinidad and Tobago Email List strategy? Let’s see it all together! Why communicate on social networks in B2B? Communicating on social networks, the question no longer arises in B2C. In B2B, the value of communicating on social networks is not always obvious. However, the benefits of social media for your B2B business are not lacking. Social networks allow you to Gain visibility. Attract visitors to your website. Generate leads. Promote a new product. Retain your customers. Warning: to take full advantage of it, it is essential to choose your social networks well.
Don’t have eyes bigger than your stomach: creating an account on social networks is simple, communicating well requires regularity and patience. Too often I meet B2B companies who create accounts on all social networks, telling themselves that they will mathematically generate new customers. The problem is that they realize after a few weeks that they do not have the time to effectively manage all their social networks. The key to communicating well on social networks in B2B: prioritizing quality over quantity. Do you want to gain customers with social networks? Cta training social selling pro-Linkedin in the web. Which social networks to choose in B2B? The unavoidable. A LinkedIn essential social network in B2B.
Must needed social sites
The leading professional social network. LinkedIn is the industry’s leading professional social network. Any B2B company must have a company page on LinkedIn and encourage its employees to create an account there. LinkedIn is an essential social network for prospecting well on the Internet: LinkedIn makes it possible to identify qualified prospects and to get in touch with them effectively. To do this, we have written a file on prospecting on LinkedIn which will be very useful to you. Figures from LinkedIn in B2B. 3 reasons to use LinkedIn in B2B: LinkedIn is the essential social network for doing Social Selling: 65% of B2B companies have already won customers on LinkedIn and 80% of leads generated from social networks come from LinkedIn.
It is a social network used by B2B decision-makers to conduct their purchasing thinking: 40% of B2B buyers inquire about LinkedIn for their purchases. LinkedIn is the ideal social network to improve your employer brand and modernize your recruitment strategy. Which B2B social networks – Twitter. Twitter, the social network appreciated the day before. It is a social network highly acclaimed by B2B decision-makers as part of their monitoring. Twitter is indeed a social network designed to share information in real-time. Communicating on Twitter in B2B will not only allow you to share the content. That you create on your website, to relay your news but also naturally to conduct your market watch in real-time.
And the form is the last step before conversion
To communicate well on Twitter in B2B, I have published here the 12 best practices to follow. Twitter key figures in B2B. 3 reasons to use Twitter in B2B: Twitter is the social network most used by B2B marketers to share content: 85% of them use it. Twitter is an effective lever for 50% of B2B marketers. It is a B2B social network if your company operates in a technological or innovative market: 53% of companies that use Twitter are in this market. Which B2B social networks: Facebook the leader. Facebook, the social network that we do not present. It is the leading social network in the market. Facebook is more than 2 billion active users. More than 1 in 2 French people are present on Facebook.
The question of the relevance of communicating on Facebook in B2B can be asked: after all, Facebook is a social network for personal use. It’s true. However, your customers are on Facebook, and not using it in your social media communication strategy is leaving the opportunity to reach your competitors. Key figures of Facebook in B2B. 3 reasons to use Facebook in B2B: Facebook allows you to reach your market very widely while establishing a close relationship with your prospects and customers. Facebook Ads allows you to run ultra-targeted advertising campaigns. According to Forbes, 6 million businesses use Facebook Ads. It allows you to share your content in all formats: image, text, video, article, live