preparing to set up your first campaign, it’s important to Job Function Email Database get to grips with some key terms and phrases. These include: Keywords – Keywords are the words or phrases that people type into Google on a regular basis, which then trigger your ad to appear on their devices. When you or your trusted PPC management team set upany Google Ads campaign, you need to select a list of keywords that you think people might search for when they want to locate your product or service.

Bid/ Bidding – a Bid Is Not So Much a Monetary Value,

but rather the maximum amount you want to Job Function Email Database spend when someone clicks on your ad. It’s important to get this figure right, or at least as close to what you want to spend as possible. CPC (Cost-Per-Click) – Unlike a bid, CPC is the actual amount you pay when someone clicks on your ad. Your bid is simply a range within which your CPC may fall within. So, if you can get a good handle on some of these key terms and phrases, then your Google Ads can certainly succeed in Google’s competitive search engine marketplace.

Organize Your Account How You Organize Your Account Could, in Fact,

Job Function Email Database

define how you go on to succeed in the future. Start by Job Function Email Database breaking down your products or services into solidly defined categories that have strict limitations, and then base your account structure on those. Google is split into two levels of organization: high-level campaigns and low-level campaigns: High-level Campaigns – High-level campaigns should represent larger categories in your business. These ads should be your main products or services, or at least the largest components within your back catalog. Low-level Campaigns – Low-level campaigns, on the other hand, represent a smaller, more specific range of products or services.

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