When we read a text, the brain tries to project us into the author’s head. Why is he writing this? What did he mean? What was Azerbaijan WhatsApp Number List these lines?

Written content is great for:
Establish a lasting relationship with your customers: the words go, the writings stay. Written content allows you to gain the trust of your customers.
Highlight an area of ​​expertise: the recipient realizes the complexity of your area of ​​activity.
Share customer stories.
Compare different products and services.
What types of written content should you use for your business?
Case studies.
Blog articles.
The contents of your website.
White papers and ebooks.
Graphic content
Graphic content allows us to quickly memorize and understand a message. It only takes a tenth of a second for your brain to understand an image and 250 milliseconds to memorize a symbol and interpret its meaning (eg the no-smoking symbol). The images are stored in our long term memory.

Graphic content is perfect for:
Present complex ideas and data.
Attract attention and interest in your brand.
To persuade.
Remain in the memory of your customers.
What types of graphic content should you use for your business?
Infographics.
Presentation slides.
Ebooks.
Interactive content
Interactive content is content that combines text, image and requires the participation of the recipient. Interactive content therefore activates different parts of your brain. Interactive content is more complex but the required participation engages your customers more strongly. Interactive content is widely shared on social networks.

So What Content To Choose For Your Communication?

As we saw in the introduction, watching a video does not require active participation. Thus, the message is understood more quickly by the recipient and the emotions transmitted are stronger.

Video content is great for:
Share a personal story, the history of your brand, an important event.
Show how to do something (a tutorial).
Establish an emotional relationship with your customers.
Increase proximity to your customers.
What types of video content should you use for your business?
The corporate video.
Webinars.
The tutorials.
Video blog articles (new trend, we speak of “vlog”). How does the brain interpret different types of content? Infographic!

Communicating well on social networks is a matter of timing. One of your main concerns to maximize your impact should be determining the best times to post on social media. To help you out, here are the best standard times to post to Facebook, Twitter, and more!

Azerbaijan-Whatsapp-Number-List

When it comes to determining the best times to post on your social media, there is no silver bullet. You will have to do tests, publish your posts at different times and monitor the statistics of your publications. Unfortunately, it will take months of experience before you effectively define when to post on your social networks to maximize the impact of your actions.

And then how to start?

To help you in your thinking, I suggest you support you with this excellent infographic produced by QuickSprout and which we will detail in this post. So we’ll see when to post to Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google Plus.

the best times to post on facebook. When to post on Facebook? Best days to post on Facebook: Thursday and Friday.

How Does The Brain Interpret Different Types Of Content?

On Facebook, 81% of the publications are published during the work week, from Monday to Friday. However, we note that the posts with the highest engagement rate are published on Thursdays and Fridays. Indeed, posts published from Monday to Wednesday have a 3.5% lower engagement rate than posts from Thursday and Friday.

The best hours to post on Facebook
To get the most shares, you’ll need to publish your Facebook posts at 1 p.m. To get the most clicks, prefer a 3pm post. More generally, schedule your publications between 9 a.m. and 7 p.m. to obtain minimum results.

Need Help Communicating Well on Social Networks? Think about our Online Coaching
online digital marketing coaching – 60 minutes social networks

the best times to post on twitter
When to post on Twitter?
The best days to post on Twitter
Unlike Facebook, there is a difference in B2B (communication for professionals) and B2C (communication for individuals). In B2B, the best days to post on Twitter are Monday through Friday, which ultimately makes good sense. In B2C, the best days to post on Twitter are Wednesday through Sunday.

On Twitter in B2B, we notice that the engagement rate is 14% higher during the week than during the weekend. In B2C, the engagement rate is 17% higher on weekends than on weekdays. Wednesday is also a very relevant day for B2C communication.

The best times to post on Twitter
To get the most retweets, you’ll need to publish your Twitter posts at 5 p.m. To get the most clicks, choose a post at noon or 6 p.m. More generally, schedule your publications between 9 a.m. and 7 p.m. to obtain minimum results.

According to Twitter, users are more likely to use the social network while commuting on public transport or during their working hours. To go further: Best practices for communicating well on Twitter. The best times to post on linkedin.

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