The latest email marketing research from sidekick has found that subject lines with the word “tomorrow” in them tends to lift open rates by about 10%. That factor alone may indicate that sending an email 24 hours in advance of a promotional deadline is an effective tactic. If you’re using email marketing Finland Phone Number software like mailchimp or hubspot you can a/b test different subject lines against each other. For example. You could test: subject line a: final hours! Up to 40% off soaps and lotions subject line b: ends tomorrow! Up to 40% off soaps and lotions learning which subject line best resonates with your recipients will help you craft higher converting emails. 2.

Build excitement with influencers by now you have probably heard about influencers. These are people who have a lot of followers on social media or fans in general. Famous actors and actresses are traditional influencers. But popular youtube personalities and bloggers are also considered Finland Phone Number influential. The one thing all influencers have in common is the power to mobilize their thousands or even millions of followers and fans. One tweet. Instagram story or blog post from the right influencer can make a product sell out instantly! Once you develop a working relationship with an influencer. It’s common to leverage that relationship on facebook. Instagram. Twitter and so on. But why not take it a step further to email? 

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If the influencer you’re working with has name recognition with your target audience. Use your relationship to the maximum possible extent to increase sales. Below you’ll see an example of jewellery company. Monica vinader. Use the name of a well-known stylist (kim jones) in not only its email subject line Finland phone number but within the body content as well. Using the brand’s relationship with kim jones in email marketing campaigns will increase both the company’s open and click-through rates as readers will be curious to find out what ms. Jones thinks. 3. Leverage personal recommendations do you know anything about your customers or prospects you can use to customize your emails to them? Perhaps you know their first name? Even better. Do you know something about their likes and dislikes? 

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According to experian marketing services. Personalized emails deliver six times higher transaction rates but less than 30% of brands use personalization. Don’t lose out on sales by skipping over this easy but important email element. There are several ways you can personalize emails. Customize the subject Finland Phone Number line and/or customize the body content. In some cases you may be able to simply say “just for you” in the subject line. And use the body content for the payoff the way recipe app yummly does. Inside the app. Users can save recipe preferences such as “gluten free” and “vegan.”

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 Depending on the preferences. Yummly will send recipe recommendations personalized to the user’s tastes! What information do you have that you can leverage for your email campaigns? Think about it and make use of it right away! 4. Make a splash with emojis emojis aren’t just for texting and tweets. Finland Phone Number According to a study by experian. 56% of brands that use symbols and emojis in their subject lines have a higher-than-average unique open rate.

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