To get results with inbound marketing, you need to clearly define your goals. SMART goals. How? ‘Or’ What ? Let’s determine them together. How Japan WhatsApp Number List by car? You would ask me where and when would you not? From there you would work out a route with split times to make sure you got me to the right place at the right time.

If you tell me that the goal of your Inbound Marketing strategy is to grow your sales, it’s like planning to take the car to get ahead. Advance to go where and especially when? Good questions!

One of the 7 advantages of Inbound Marketing is that you can analyze your actions in real time and adjust them to optimize your return on investment.

However, in order to do that, you need to track the right performance metrics that flow directly from your goals. But what if you don’t have one?

Creating a relevant Inbound Marketing strategy therefore inevitably begins with the definition of precise objectives. This is the first exercise that you will find in this free action plan:

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Setting the objectives of your Inbound Marketing strategy, where to start?
If we take the travel analogy, to get to your destination, you must define the best route and the different passage times.

To get results and grow your bottom line, you need to determine your route ( the strategy ) and the different turnaround times ( the goals ). Now I know this is no small feat. So, I suggest you rely on this adage: “To know where we are going, we have to know where we come from! ”

The Same Goes For Inbound Marketing

To define the objectives of your Inbound Marketing strategy, start by carrying out an analysis of the Digital Marketing actions you have taken so far. Then take stock of your current situation. More specifically, the answers to the following questions can help you define your Inbound Marketing objectives:

How many visits does your website generate each month?
How many leads (contacts) come from your website?
What is your Leads> Customers conversion rate?
If you want a little help on this point, take advantage of your free Inbound Marketing audit:
How to define your Inbound Marketing goals? The SMART method
For your Inbound Marketing objectives to be relevant, they must be SMART in other words: Specific, Measurable, Achievable, Realistic and Time-bound.


Your goals should be unique to you. In other words, they must be specific to your business, your resources, your market, your competitors and your targets.

The objectives of your inbound marketing strategy should be specific enough to allow you to identify difficulties or opportunities in real time.

The success of your Inbound Marketing strategy will depend on your responsiveness and your ability to adjust your actions through constant monitoring.

A good goal is Measurable
Performance indicators should naturally flow from your objectives that will allow you to assess the relevance of your Inbound Marketing strategy. Here are some examples of indicators to follow to assess the effectiveness of your Inbound Marketing actions:

The number of visits
The number of pages viewed
The number of leads generated
The bounce rate
Time spent on your website
The conversion rate. A good goal is Achievable
Setting ambitious goals is good, but don’t aim for the unattainable. Inbound Marketing is an effective strategy, but it doesn’t work miracles. If you do not want to wear down your motivation and that of your teams, you must set yourself accessible goals.

A Good Goal Is Specific

Why do you think you can triple your website traffic in the next quarter when your audience has been declining for months? Let’s start with the beginning ! It is for this dimension that it is important to start with an analysis of your company and your market, as we have seen previously.

By having in mind your strengths, your weaknesses and your resources, you will be able to define reasonable but ambitious objectives and therefore a relevant Inbound Marketing strategy.

A good goal is Realistic
One of the questions to ask yourself to check the relevance of your Inbound Marketing objectives is the following: what will the achievement of these objectives bring me?

Your Inbound Marketing goals should directly correspond to the needs of your business. Is it relevant to want to increase the sales of product X by 30% when the margin it generates is the lowest in your catalog? In addition, the objectives that you set must be adapted to the skills of the person who will have the mission to achieve them.

A good goal is Temporal
In other words, it must be planned intelligently over time with a start date and an estimated end date. Of course, the time allocated to achieving your goals must also be achievable.

If your activity is affected by seasonality, it will have to be taken into account when defining your Inbound Marketing objectives. If you market life jackets intended for boating, it may not be relevant to set yourself the winter for the achievement of your goals …

4 examples of inbound marketing goals
Example 1: increase website traffic by 50% at 12 months
Example 2: generate 20 qualified leads per month from January
Example 3: reduce the length of the sales cycle from 30% to 12 months
Example 4: reduce the cost of customer acquisition by 70% at 18 months
As you can see, these 4 Inbound Marketing goals are quantified, market specific, realistic, achievable and time bound.

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