Inbound Marketing is a strategy of attracting customers to you. That is for the simple definition. But in the facts? What is inbound marketing really? There is a huge gap between the definition of Marshall Islands Email List on the Internet and what it really is. Presenting inbound as a strategy of attracting customers to you is dangerous. This definition may suggest that it is a miracle strategy. If you invest in inbound marketing with the idea that all it takes is the press of a button to generate results, this is what will happen: You will try, but the results will not meet your expectations. Then you will doubt and your enthusiasm will give way to frustration.

So you will give up before you see a return on your investment. Too bad, because inbound is today the best marketing strategy to generate business. The theoretical definition of inbound marketing. What is inbound in practice? Common questions. What is inbound marketing? The theory: As so often, the theory is very different from the practice. We will come back to that. Before that, let’s take a look at the most common misconception of inbound marketing. We will then try to determine a more accurate definition. The false definition. I hate her. She is too seductive for my taste. The false definition of Inbound Marketing says. That this strategy is to attract customers to you rather than chase them.

Contents Of This Article On Inbound Marketing

By presenting it this way, we skip all the commercial efforts necessary to convert an inbound-generated prospect into customers. We will see that in the section on “Inbound in the facts”. If you delve a little deeper into the web, you’ll see that inbound marketing is sometimes presented as follows: Inbound Marketing is a strategy that consists of creating content to attract more visitors to your website in order to convert them into leads and then into loyal customers. This definition is indeed more accurate but it is incomplete. The real definition. Inbound Marketing is first of all about creating content to attract more visitors. This is the easiest part of Inbound Marketing.


Since the buyer prefers to carry out their buying thinking on the Internet on their own when calling a sales representative – or receiving a communication that they did not request – you must imperatively draw their attention on the web. How? ‘Or’ What? By creating content with high added value and optimized for search engines. This is the first step in the Inbound Marketing strategy. SLN Web – Inbound marketing agency – our method in 4 steps. Inbound Marketing then consists of converting your visitors into Leads. Attracting visitors to your website is a good start. But if these visitors leave without leaving any trace of their passage, what will be the interest of Inbound Marketing for your turnover?

To Avoid This Failure, Let’s Put The Record Straight

Any! The correct definition of Inbound Marketing incorporates this notion of converting your visitors into Leads. But how do we do that? By creating conversion tunnels that will allow you to retrieve the contact details of your visitors by offering them a counterpart. This is the second step of the Inbound Marketing strategy. Inbound Marketing then consists of converting your leads into customers. If we recap, at this point you have visitors that you have converted to Leads. But then again, what’s the point of Inbound Marketing for your sales if you don’t convert them into customers? Any! The definition of Inbound Marketing simple version does not take into account. This leads to management work is however essential to generate a return on investment.

In practice, Inbound Marketing is much more complex and it is not enough to press a button to attract customers like a magnet! The Leads you generate with Inbound Marketing are generally not ready to buy: Stat leads are not mature in B2B. The mistake not to make is to pass all the leads you generate with inbound marketing to salespeople. This is the best way to screw up. Aligning marketing and sales: a crucial issue. To convert your Leads into Customers, you must first mature your Leads. In other words, Inbound Marketing requires that you send your Leads high added value content to facilitate their buying thinking and gradually lead them to the “Decision Making” phase.

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