All the studies prove it: emailing remains the most effective marketing lever. Yet many companies complain about their performance. Are your Emailings efficient? How can you improve them? Here are the French Polynesia Email List find out. KPIs to follow to analyze Emailing campaign. The deliverability rate is an essential indicator to measure the performance of your emailing campaigns. Deliverability rate represents the volume of emails delivered compared to the volume of emails sent. The deliverability of an email depends on several criteria such as the quality of your contact base or your reputation as a sender . Here, we’ll keep it simple: a good deliverability rate is greater than 99%.

If you notice during the analysis of your Emailing campaign that the deliverability rate is less than 99%, it’s a safe bet that you make at least one of the following mistakes: You have not updated your contact base; The majority of your contacts are not opt-in; You have damaged your reputation as a sender; For this last point, you can measure your reputation as a sender right here . The Open Rate. As its name suggests, the open rate of an emailing represents the volume of emails opened compared to the number of emails delivered . To improve the open rate of your emailing campaigns, it is important to optimize the “Sender”, “Subject” and Pre-Header fields of your emails.

The Deliverability Rate

Do you want to improve the performance of your Emailing campaigns? Download our free Checklist! What is a good open rate for an Emailing? You will find studies on the Internet that will tell you that the average open rate of an email campaign is around 20%. I have a problem with this. If by analyzing this indicator you find that the open rate of your campaign is greater than 20%, do not jump to the ceiling. The average open rate, by definition, includes the performance of all emails sent, even (and especially!) The worst. The majority of companies that use email in their marketing strategy do not use it properly. An average open rate of 20% is therefore not a good open rate.

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With us and our customers, we obtain open rates between 50 and 70%. If this is not your case, here are 5 tips to improve the open rate of your Emailing campaigns. The Click Rate. The click-through rate corresponds to the number of emails clicked compared to the number of emails delivered. To improve the click-through rate of your emailing campaigns, it is essential to optimize the readability of your email and include a visible and incentive call-to-action button. What is a good click-through rate for an Emailing? By analyzing your Emailing campaigns, you should see a clock rate greater than 3%. If this is not the case, your campaign is not performing well.

What Is A Good Deliverability Rate For An Emailing?

The average click rate of an Emailing is between 3 and 5%. Here too, this is an average degraded by bad practices abused by the majority of companies. By following the best practices that you will find in the guide offered at the end of the article, you will be able to achieve a click rate of around 20%. The important point for properly analyzing and emailing campaigns: do not confuse click rate and reactivity rate. The Reactivity Rate. Not to be confused with click-through rate ⚠ These two indicators do not mean the same thing. The responsiveness rate is an indicator that represents the volume of emails clicked compared to the volume of emails opened.

In my opinion, the reactivity rate is the best indicator to measure the relevance of your message during an emailing campaign . The click-through rate is a bit skewed: just because an email is not open doesn’t mean that the content is not of quality. The reactivity rate makes it possible to analyze this since it is based on the number of emails opened. What is a good reactivity rate for an Emailing? By analyzing the performance of your Emailing campaign, you should notice a reactivity rate, at least, between 10 and 15%. If not, your message is not persuasive enough. The Conversion Rate. The conversion rate corresponds to the number of desired actions carried out compared to the number of emails delivered.

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