Have you invested several thousand euros in your website but can’t see the return on your investment? Do you Sri Lanka Email Database lead machine? For this, it is essential to analyze the performance of your website by regularly monitoring specific indicators. Why is it essential to follow indicators to analyze the performance of your website? When you visit Google Analytics for the first time, you have a natural reaction. How am I going to be able to analyze all this information? I regularly meet and train marketers who have been using Google Analytics for years. In both cases, they always tell me the same thing. We are overwhelmed by the data, we don’t know what to do with it!

What KPIs to use to measure the performance of your website? Data analysis is a real issue when it comes to optimizing the lead generation performance of a website. The decision-maker is over-requested and expects a brand to send him the right message, in the right place and at the right time. When the decision-maker arrives on your website, if you want to convert him into a lead and then into a customer, he must have the impression that your website was designed only for him. By following the right indicators and analyzing the performance of your website, you can constantly improve the experience you offer. Coming back to our sheep, it is not here to analyze all the data.

The 2 essential indicators to analyze the performance of your website

That you can collect but analyze the performance indicators adapted to your objectives. And here, let’s make it short: there are only 2 indicators that really matter in the analysis of your website’s performance. The Number of Visitors. To generate more leads from your website, you need to attract more visitors. I am pushing an open door here, but the number of visitors is a fundamental indicator for analyzing the performance of your website. The Visitors Leads Conversion Rate. Having visitors is good, but if they leave as they came, what’s the point in your sales? The challenge is to attract qualified visitors and convert them into leads. To analyze the performance of your website. It is therefore essential to monitor and optimize your Visitors> Leads conversion rate.


This performance indicator simply represents the ratio between the number of leads generated compared to the number of visitors over the period analyzed. The conversion rate calculation formula. Visitors> Leads Conversion Rate = (Number of leads generated / Number of visitors) x100. Calculating the visitor to leads conversion rate. Calculating the visitor to leads conversion rate. These 2 performance indicators are more than enough to analyze your B2B website and validate that you are on the right track to achieve your goals. Secondary performance indicators to analyze your website. Now, in order to improve the two performance indicators seen previously, you can also monitor these 5 KPIs: The Bounce Rate. The bounce rate is a good indicator to check the interest that visitors have in your website.

To win customers, you have to generate leads

A rebound, vulgarly, is a person who arrived on your website and who leaves directly. Because they did not find what they were looking for. In fact, the fact that a user arrives on your website and takes no action. On the page will be counted as a bounce. If he decides to go to another page, click on playing a video or other items, then the session will be counted without bouncing. Too high a bounce rate also partially impacts your natural referencing (SEO). This is a warning signal for Google: by putting you forward in search results, it recommended you and the Internet user is not satisfied. The formula for calculating the bounce rate.

Bounce Rate = (Number of bounces / Number of visitors) x100. Calculating the bounce rate. Calculating the bounce rate. The Number of Pages Viewed. The number of page views is an indicator that goes hand in hand with the bounce rate. If your bounce rate is high, the average page views will be close to 1. The number of page views is an interesting indicator to analyze your website because it allows you to measure your ability to hold the attention of your prospects. The Time Spent on your Website. The time spent on your website, like the bounce rate, is a criterion taken into account by Google in the ranking of its search results.

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