How much does a client earn overtime? 3 letters symbolize this indicator: CLV, for Customer Lifetime Value. Is your Mongolia Email List over the years? Very related to the concept of cost per lead, this indicator helps you to know your customers: the frequency of purchase, the average basket, the motivations to remain a customer with you. By improving the CLV of your customers, you naturally impact the ROI of your Inbound Marketing campaigns. To know everything on the subject, we wrote an article on the CLV. To go further: How to calculate your Customer Lifetime Value? What is your visitor/lead conversion rate? The isolated data of the number of visits to your website is of little interest if none turns into a lead.

The volume of leads generated tells you directly about the quality of your conversion funnel. It’s better to only have 2,000 monthly visits that yield 200 leads rather than 15,000 visits for 25 leads, right? By analyzing the performance of each of your landing pages. And your content in general, you can determine which route is the most effective in converting your traffic into leads. With this data, you can then optimize the ROI of your Inbound Marketing campaigns. It is important to measure the level of qualification and maturity of a lead in order to treat it in the best possible way. For this, you can rely on the Lead Scoring methodology.

The Common Objective

To optimize the ROI of your Inbound Marketing campaign, you must optimize the Leads / Customers conversion rate by identifying in particular the most mature and qualified sources of leads. What tools should you use to monitor your marketing ROI? You need to collect data from various platforms and analyze multiple metrics to calculate your marketing ROI. Google Analytics is a free tool that allows you to get an overview of the volume and behavior of visitors to your website. You visualize important data for the calculation of your marketing ROI such as: The number of visitors generated by each campaign. Visitor behavior on each campaign. The impact of your SEO strategies. The impact of your Google Ads campaigns.


The volume and value of conversions by channel and by campaign. Example of marketing objectives defined on Google Analytics. Google Analytics even allows you to define marketing objectives, in order to visualize the traffic sources and campaigns that best contribute to their achievement. Of course, to make the most of the strengths of Google Analytics, remember to configure the links of your campaigns. You can add UTM tags to better track the impact of your campaigns and analyze the behavior of prospects based on the channels used. Google’s Campaign URL Builder is an efficient tool for generating UTM tags easily! Do you have difficulty analyzing your data with Google Analytics? We can train you and build a dashboard tailored to your needs!

As Well As Objectives By Channel Or Campaign Type

HubSpot Marketing automation tools like HubSpot provide all the tools you need to measure your Marketing ROI. Since you can manage your sales funnel here from acquisition to conversion, you have a lot of information you need to calculate ROI. Social networks, emailing, PPC campaigns, content marketing… All channels are listed in HubSpot. Thus, you can easily measure the number of leads generated by a specific campaign, the number of customers gained and the turnover generated by each action taken. The other benefit of HubSpot is that it gives you all the data in a real-time dashboard form. Thanks to these visual, dynamic and up-to-date reports, your teams understand the interactions that advance leads in the buying journey.

They can therefore identify performing channels. Uncover blocking points and gain a clear view of the buying cycle to refine your marketing strategy. We are HubSpot Platinum partners, do not hesitate to consult us to discuss the interest of the tool in your context! The importance of marketing & sales alignment for a good ROI. The secret to a positive marketing ROI? Align the marketing and sales teams around a common goal! Why align marketing and sales departments? When the marketing and sales departments don’t work together. You face major risks: A slowdown in your performance in the face of better organized competition. Missed sales opportunities. Loss of important data on your prospects and customers.

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