Communicating well on Social Networks: 7 mistakes to avoid. Mistake # 1: Communicating in total improvisation. This is the mistake that I Georgia Phone Numbers List and it is undoubtedly the main reason why many of you are not getting meaningful results with social media.

Without a strategy, without a specific objective (i.e. quantified and limited in time), without a precise analysis of your target and without an editorial calendar, it is impossible to communicate well on social networks. Before leaving with your head in the handlebars, think about it and establish a battle plan!

To go further: how to create a communication strategy on social networks? Mistake # 2: Only post promotional messages. What is important to understand to communicate well on social networks is that they have profoundly changed the expectations of buyers.

From now on, the buyer prefers to inform himself about the problems they encounter in order to have all the elements in hand to make the best decision that will solve their problems. Concretely, the buyer no longer expects you to sell your products but to help him resolve his problem.

To communicate well on social media

You don’t have to sell, you have to help! Mistake # 3: Having too broad an editorial line. This is also a very common mistake on social networks, but it is very understandable. I myself have committed it for several years. Many companies say to themselves that by casting a wide net and communicating around an infinite volume of topics, they will have a better chance of winning new customers on social networks.

Unfortunately, it’s not that simple: your customers are so overwhelmed by information and the competition is so fierce that you absolutely have to promote your specialty to stand out on social networks.


Moreover, for your editorial line will be specific to your business and the more qualified traffic you will attract. You may have fewer fans on your social networks, but the fans you will have will be much more engaged.
Mistake # 4: Posting at the wrong frequency and at the wrong time. If you don’t make Mistake # 1, you shouldn’t make this one. To communicate well on social networks, it is important to optimally determine 2 things: the frequency of your posts and the right times to post.

Concretely: when should you post on social media and how many posts should you expect each week?

There is no miracle recipe here. These elements depend directly on your market and your target. The only solution for you is therefore to test things and analyze your statistics to refine your frequency and your days / hours of social media posts.

To help you here, if you don’t have any statistics at your disposal yet, I recommend that you start from trends: when to post on social networks?

Mistake # 5: Speaking in too technical language. Our customers, mainly technological or innovative companies, very often encounter the same problem: they are faced with a target who does not understand their products / services which are too complex and who are sometimes not even aware that such solutions exist.

To meet this challenge and communicate effectively on social networks

It is vital to leave your professional jargon aside and use the vocabulary used by your target.

Mistake # 6: Not responding to requests. Who says social network says social! It’s common sense, but many companies don’t bother to respond to comments or messages left by their fans on social media.

However, 53% of Internet users expect a response from you WITHIN THE HOUR on social networks. This rate even climbs to 72% in the event of a complaint… Mistake # 7: Not thinking about conversion

Last mistake is not the least: to communicate well on social networks and hope for a return on investment, you must imperatively carry out each of your actions while thinking of conversion . Having thousands of fans on social media is great, but it’s not your end goal, is it? Your goal is most certainly to generate more leads or better to attract new customers.

For this, it is important that you communicate on social networks in order to entice users to your website and, in the second step, to recover their contact details or convince them to get their hands on the wallet.

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