Marketing professions are evolving at high speed. Especially in B2B. To gain responsibilities or simply Maldives Email List marketing strategy, it is essential to equip yourself with the following 7 skills. When I proudly obtained my Masters’s in Marketing in the mid-2000s, I naively thought that my career was all mapped out. A few weeks later, I was lucky enough to get a product manager position, a godsend for my age. My career started off with a bang. At that time, marketing was about managing product ranges and promoting them through traditional communication levers: catalogs, trade shows, media advertising, etc. Then Facebook arrived, Google has imposed itself completely in our daily life.

I felt after a few weeks that I absolutely had to update myself to avoid ending up unemployed in the more or less short term. I was lucky enough to be able to do it at the time, which is not the case for everyone. But it is not too late! Here are the 7 skills you absolutely must have to excel in B2B marketing. Lead generation is the major issue in B2B marketing. The B2B decision-maker is less and less keen on talking to a salesperson. Cold prospecting such as phones, door-door, or mass emailing is no longer effective. The B2B decision-maker now has all the information he needs just a click away.

Know how to set up a lead generation strategy

On the Internet, and now wishes to carry out his purchasing reflections on his own and at his own pace. The untimely solicitations of salespeople go against that. To gain customers, marketers must put in place a lead generation strategy aimed at attracting these independent decision-makers to their website and then converting them into qualified and mature leads that salespeople can convert. New call-to-action. Know how to improve the SEO of a website. To be visible on the Internet, you must be well referenced on Google and other search engines. The SEO quality of your B2B website has a direct impact on the effectiveness of your marketing strategy. Website SEO goes far beyond the use of keywords.


There are many good practices to know and many levers to operate to properly reference a B2B website. In addition, the rules of the game are constantly changing. As proof, Google updates its algorithm on average 500 times a year! To be successful in B2B marketing, you need to stay on top of these developments. Knowing how to communicate on social networks. Using social networks is not complicated. Communicating well on social networks in B2B is another story. What do I mean by communicating well on social networks in B2B? Communicating well on social networks in B2B means knowing how to invest on the right platforms. And publish the right messages at the right time to generate leads and return on investment.

Know how to collaborate with the sales department

Gone are the days when the marketing department and the sales department worked independently. As we have seen previously, the B2B decision-maker wishing to conduct his purchasing thinking alone requires marketing to generate quality leads for salespeople. In this process, it is essential that the two services work hand in hand. To excel in B2B marketing, you must have the commercial flair and accept to question your certainties through regular discussions with salespeople. Marketing and sales alignment is a major issue in B2B. Knowing how to create relevant Emailings. Emailing is an essential lever for B2B marketing. You still have to know how to use it. Too many B2B companies make the mistake of using Emailing to generate leads. Emailing is not made for that.

Emailing is a lever that should allow you to convert your leads into customers. With Emailing, you must be able to send quality content to your leads according to their level of qualification and maturity. We speak in particular of Lead Nurturing. To excel in B2B marketing, you need to know all the best practices to create effective emailing. Knowing how to choose and use the right tools. To date, there are more than 7000 quality tools to carry out an effective B2B marketing strategy. Of course, you cannot master them all or even know them. And so much the better. To conduct an effective B2B marketing strategy, you must limit the tools and focus on those that best match your goals.

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