The expectations and behaviors of the buyer have changed. It is a fact. They are more autonomous and connected in their purchasing thinking. He has taken Peru Email List ever. To seduce him, you absolutely have to review your way of marketing, and that inevitably involves these 5 skills. I have a master’s degree in marketing. I got it in the mid-2000s. At that time, Facebook had just arrived in France and French companies were just starting to realize that having a website was important. The internet was just a trend in the minds of many. I was lucky enough to be brought to work on the website of the first company I worked for.

One of the leaders in lawnmowers and garden products. My curiosity then did the rest: I felt that the Internet was going to revolutionize marketing and that either I was adapting or I risked finding myself unemployed in a few years. This is where I took the digital marketing train. Unfortunately, not all marketers have had the chance to take this turn. Worse, school training clearly does not prepare graduates for modern marketing. As a marketer, your only option is to train yourself. To help you in your thinking, allow you to gain in performance, or quite simply to optimize your employability, here are the 5 essential skills for the modern marketer. Understand the expectations and behaviors of the modern buyer.

Have a commercial flair

A good marketing strategy is one that allows you to get the right message to the right person, in the right place, at the right time. This is not an empty punchline. The modern marketer lives with this obsession. To do this successfully, you must understand the expectations and behaviors of the modern buyer in order to put in place the marketing actions that will allow you to meet them. The buyer hates marketers. To regain their trust, you need to add value to them. The modern marketer no longer sells: the modern marketer helps and guides. How? ‘Or’ What? By creating content with high added value allows the buyer to solve his problems and answer the questions he asks himself throughout the purchase journey.


Buyer journey: the length of the sales cycle – Inbound Marketing. The modern marketer must imperatively master this purchasing journey and use it with altruism and benevolence. The modern marketer plays a major role in commercial prospecting and the acquisition of new customers. The buyer is always more independent in his purchase thinking, exploiting all the sources of information that he has just a click away. increasingly autonomous buyer in B2B – lead generation. The consequence is simple: the buyer no longer wishes to speak to a sales representative before having had a precise idea of ​​the offer he needs. In other words, all cold prospecting techniques (phoning, door to door, trade shows, etc.

Master SEO techniques

No longer work and go against the buyer’s expectations. The modern marketer must be aware of this fact and accept that it is their job to generate qualified and mature leads to pass them on to salespeople who only have to focus on converting to customers. For this, the modern marketer must work hand in hand with the sales department. It’s inevitable. The buyer does the majority of their buying thinking on search engines, like all of us. Referencing your website well in B2B is essential 61% of B2B decision-makers start their buying thinking on Google. More complex, a buyer conducts an average of 12 searches on Google before coming into contact with a brand. Website reference is, therefore, a major marketing issue.

The modern marketer must therefore master all the techniques that will allow him to reference a website on the first page on Google. The creation of web content is essential here. Master the techniques and tools of lead generation. As we have seen previously, the modern marketer plays a key role in the business development of the company. It must make the Internet the main source of new customers and that involves lead generation. A good marketing strategy is a strategy that above all allows you to generate quality leads. There are two things that the modern marketer needs to master here. Techniques and tools. SLN Web – Inbound marketing agency – our method in 4 steps

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