Social networks are excellent levers for generating leads and winning new customers. However, to communicate Ireland Email List overcome crucial challenges. Which? Here are the 5 challenges to be overcome in order to communicate well on social networks. How to communicate well on social networks – the key challenges. As you can see in the graph above, French companies face 5 challenges that they must absolutely overcome to communicate well on social networks: measuring return on investment, defining an effective social media strategy, resource management, marketing, and sales alignment, and use of the data collected. To communicate well on social networks, you have to measure your ROI.
Return on investment is what we are all looking for. This is a major challenge for 63% of companies that communicate on social networks. Communicating well on social networks takes time and investment. I regularly meet companies that invest a lot in social networks but do not know how to measure their return on investment. Measuring ROI on social media isn’t just about identifying the volume of customers signing up directly from that source. First, because it is often impossible: the customer follows a complex purchasing journey and consults various content before making his purchasing decision. Then, because social networks allow a company to gain notoriety, improve its brand image, or even retain its customers.
Data is important in two ways
It is therefore essential to measure your return on investment to communicate well on social networks. This will allow you to identify effective actions and reduce spending on unnecessary actions. Are you wondering how to measure the ROI of your actions on social networks? Here is the article you need. To communicate well on social networks, you need a documented strategy. I can no longer count the number of companies that tell me they have no strategy – communicate on social networks by feeling, therefore – or have a strategy “in their head”. To have a strategy in your head is not to have a strategy. And without a strategy, it is impossible to communicate well on social networks.
You may well have an exceptional stroke of luck and win a few clients from time to time, but in the end, you will lose more money than you will make. To communicate well on social networks, it is essential to work on a documented strategy. This is a significant challenge for 62% of companies. To communicate well on social networks, you must find resources. 54% of companies believe that they do not have enough resources to communicate well on social networks. It is true and false. So yes, very often companies do not have enough skills and time to allocate to their social networks. As for the budget, it is often close to 0.
Especially if you are in B2B
But I am one of those who think that it is important to deal with your resources to build a suitable social media strategy. What I mean by that is that companies that feel they lack the resources to communicate well on social networks often have eyes bigger than their stomachs. To communicate well on social networks, it is essential, before you start, to make an inventory of your resources to define the number of social networks that you can really manage and your frequency of publication. To communicate well on social networks, it is necessary to involve the sales department. Your main goal when communicating on social media is to generate leads for your salespeople.
The problem, and it is one for 47% of companies who communicate on social networks, is that very often, social networks are only managed by the marketing department. To communicate well on social media and generate qualified leads, it is essential that the marketing department works closely with the sales department to generate leads that salespeople can convert into customers. Marketing and sales alignment is a major issue in digital marketing. To communicate well on social networks, you have to analyze the right data. Analyzing and exploiting data is an important issue for 39% of companies on social networks. I go further: it must be a major issue for any business that wants to generate leads and gain customers with internet marketing.