Do you want to create a successful digital marketing strategy? Did you take the plunge but the results did not meet your expectations? To generate Namibia Email List marketing, it is important to integrate the right ingredients. Here are the 12 essential ingredients. Personas. I remember when I was a kid I used to have fun counting the number of ads I saw around me in 10 minutes. At the time, in the 90s, it was humanly doable. Today, with the Internet, I will no longer be able to indulge in this type of hobby. We are faced with hundreds if not thousands of advertisements every day. Where am I going with this?
To create an effective digital marketing strategy, it is essential that you think about the expectations and needs of your prospects and customers. Your digital marketing strategy must bring them added value: you must send the right message, to the right person, to the right place, and at the right time. Only in this way will you succeed in attracting the attention of a busy decision-maker. But in order to do that, it is essential to know exactly who you are talking to. The work of the Personas is therefore essential. SMART objectives. To arrive safely, you have to know where you want to go and for how long. Without a goal, you won’t be able to create an effective digital marketing strategy.
They are not goals, they are purposes
Goals are your Road Map. They allow you to determine which digital marketing actions to take and to what extent. When I talk about objectives with the B2B companies that I meet, very often, I am answered with an obvious air: “sell more!” “,” To increase the turnover “,” to gain customers “. To create an effective digital marketing strategy, you must define very precisely quantified and time-bound objectives. Your marketing goals should be aligned with your business goals. New call-to-action. The budget. Even if it is possible to generate a return on investment in a few days, a digital marketing strategy is only effective in the medium to long term. The problem, B2B companies are often cautious and prefer to carry out actions sporadically.
If they have a little extra time or money. Digital marketing can’t work that way. To create an effective digital marketing strategy, it is essential to define a precise marketing budget that will identify the levers that you can activate to achieve your SMART objectives. Without a specific budget, we are groping. Without a precise budget, we cannot create a digital marketing strategy. We started to cover the subject in Ingredient 2: Goals. To create an effective digital marketing strategy, you need to work hand in hand with the sales department. Your digital marketing strategy should allow you to generate qualified leads that salespeople will convert into customers. You must define it with the sales department.
Marketing and sales alignment
The idea here is to define the behavioral and demographic criteria that characterize the ideal prospect. For your digital marketing strategy to be effective, you must generate the right volume of leads, the one necessary to reach your objective in terms of turnover. You also need to generate good leads. What are good leads? To go further here, here are the 4 concrete actions to take to align marketing and sales today. The website. Your website must be at the center of your digital marketing strategy. Since the decision-maker wishes to conduct his buying thinking alone and at his own pace on the Internet, your website must attract and hold his attention.
In this process, a showcase site is not enough. Your website must be THE PLACE where your target must go to obtain information about their issues and the answers to the questions they are asking. There are two key points here: Your website must rank well in search engines. Your content must bring added value to your visitors; A lot of times I tell my clients that they need to become Wikipedia for their business. Social networks. The decision-maker uses social networks to find answers to his questions, to carry out his monitoring, and to lead his purchasing reflection. Social networks are therefore essential for your digital marketing strategy. However, to communicate well on social networks in B2B, it is important to.