The Inbound Marketing strategy is the ideal strategy to generate qualified leads and convert them into the South Africa Email List of the B2B decision-maker. However, inbound marketing is not magic: you have to respect its methodology precisely. Here are the 10 commandments to follow. Young Padawan of Inbound Marketing : there is no point in launching yourself into big maneuvers if you have not worked on the typical profile of your ideal client. A good B2B Inbound Marketing strategy is about sending the right message to the right person, at the right time and in the right place. In this process, you will need to know at your fingertips the expectations and behaviors of your target, your Marketing Personas above all you will work .

On the path to ROI, Inbound Marketing will take you. But for that, you will have to work on objectives. How to define an effective Inbound Marketing strategy if you do not know exactly what you expect from it: so many customers? So many leads? How many visitors? All in how long? Your website for conversion you will optimize. Your website must be at the heart of your Marketing and commercial strategy. In your first commercial your website you will transform. The B2B decision-maker is more and more autonomous and connected in his purchasing thinking. He no longer wants to talk to a sales representative until he has a clear idea of ​​the solution he needs.

Your target in detail you will define

In this situation, it is essential to make your website a real lead machine by optimizing it for conversion. New call-to-action. With the sales department, you will collaborate. Quality leads you will generate with your Inbound Marketing strategy, only if you have a joint definition of a good lead with the salesperson. Well, I admit that writing in Yoda may not mean much! All this to say that it is essential to integrate the sales department into your B2B Inbound Marketing strategy. The purpose of your Inbound Marketing strategy is mainly to generate qualified and mature leads that salespeople will take care of converting. If you don’t have a common definition of what a quality lead is, your inbound marketing strategy won’t work.


High-value content you will publish. Content is the essence of your Inbound Marketing strategy. Of the value to your target imperatively to bring you will have to. The B2B decision-maker leads his purchasing reflection during a trip in 3 stages: Buyer journey: the length of the sales cycle – Inbound Marketing. To grab their attention and generate leads with your inbound marketing strategy, you inevitably need to offer them content that answers the questions they are asking themselves along this buying journey . Premium content offers you will offer. To convert your visitors into leads, their contact details will be collected. A counterpart to encourage them you will offer. This is the second step of the Inbound Marketing strategy.

Smart goals you will set for yourself

Once you have attracted visitors to your website, you must convince them to leave you their contact details and this inevitably involves a high added value consideration. This is why you see call-to-action buttons in this article inviting you to download one of our guides. Your SEO will work. On Google visible you will have to be. For that, the rules of the game you will follow. For your Inbound Marketing strategy to be successful in B2B, you must do everything in your power to ensure that your content is visible to the decision-maker in search engines. B2B lead generation stats. 61% of B2B decision-makers start their buying thinking on a search engine (Google what!).

It is essential to work on the SEO of your website to make your Inbound Marketing strategy a success. Emails with the agreement you will send. Stop bombarding everyone with your emails you have to. The expectations of the buyer you will respect. Emailing is an ultra-powerful lever to convert your leads into customers. Emailing is the central element of step 3 of Inbound Marketing. To take full advantage of this, it is imperative to segment your base well in order to be able to send high-value Emailings to your leads. All your actions you will analyze. Your analytical mind you will exploit, your Inbound Marketing actions over time you will optimize. The Inbound Marketing strategy has an important advantage.

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