Do you see your book as an investment? Then you see your book as a marketing tool. Ultimately, it also contributes to increasing your turnover, but strategically, in the longer term. That does…

Whether your book becomes a bestseller therefore depends on various factors, but in the end it is up to you. Writing a book starts with a clear goal To ensure…

People are sensitive to scarcity. ‘One more available, be quick!’ Or ‘Gone = gone!’. We all know the terms. And it works. Also in your vacancy texts. Therefore, always add a closing date. This way you convince…

The word ‘if’ makes everything possible. This word removes all obstacles and resistance from your candidate. So it is very powerful to use the word ‘if’ in your job posting. Because what ‘if’…

As you have read above, tension is a major factor in the subconscious brain of your ideal candidate. It is therefore good to first remove this tension in your vacancy text. You…

In this article I share four useful tips, and a touch of magic, for writing vacancy texts that convince candidates. I spoke to Nicol Tadout writing techniques that increase the chance…

We are already halfway through 2022. The months are flying by! The holiday season is already upon us. A quiet period for many companies and entrepreneurs. Time to make an…

A vacancy text is preferably an honest representation of what a new employee can expect in a job. Therefore, consider also highlighting some of the less fun aspects of the work. Because…

There is a shortage in the labor market. There are also many vacancies in the cultural sector. Every day dozens of positions become available at beautiful, cool, substantive and creative organizations. Places where…

In any case, Christiaan W. Lustig points out a few important misconceptions in his article. Hybrid working is… not working 2 days at home and 3 at the office or…

According to Whillans’ research, people are happier if they value time over money. Money doesn’t buy happiness, time does. For example, time with your loved ones. It’s probably not hard…

In this article I take you to the most interesting learnings from 15 articles about ‘working smarter’. From happiness, time and place to tips and tools for smarter working. After…

Did you know that people make 95% of their choices with their subconscious brain? This also applies to potential candidates in an application process. For example, when choosing whether or not to…

Who is the actual seller? Clarity about ranking in search results Recognizable ads Clarity about distribution of obligations 1. Who sells the product? The information about the seller should become…

Den-commissioned officers in training share exactly what they do. Although I don’t aspire to a career at Defense, I became very curious about the ‘coolness level’ of working at Defense. A good…

Your recruitment strategy plays an important role in attracting candidates and the experience of their candidate journey. You ensure that your company stands out and is distinctive. Let’s face it: in an…

It is also clear that young people more often seek out (journalistic) content creators as a source of news. The enormous scaling up of the media offer, for example through online…

It is striking that concerns about misinformation and disinformation do not appear to have increased in the Netherlands. In other countries this is much stronger. Our concerns seem to have been mainly…

In fact, in the 55+ group, only one in ten is a podcast listener. It makes you wonder why the generation, that actually grew up with the radio, does not know…

Overall, the number of users opting for direct access to news organizations is declining. Almost 71% of young people opt for indirect access to news. They receive news via news gathering sites…

Nearly all news consumers (94%) used one or more social media platforms, including messaging apps, in the past week in 2022. WhatsApp is the most used, followed by Facebook. TikTok shows a…

There is a lot of interest in local news among all age groups. International news, news about the coronavirus, crime and security and political news are also popular. Interest in the coronavirus has…

News fatigue, the news in accessible language and more paid subscriptions. These are the trends in online news use in the Netherlands that are discussed in the annual Digital News Report. This…

It is not new that media is largely consumed online. Especially among young people we see that they watch less and less analogue television and are more active on social media. That…

In the podcast PodBast, Bastiaan Meijer has personal conversations with well-known writers, comedians and actors about their road to success. How did they get to the top? With, among others, Arjen Lubach,…

Are you able to think about nothing, for example on a day off? Or do you quickly start to worry? For this podcast, radio makers Bas Menting and Mart Meijer, in collaboration…

What are your plans this summer? Perhaps you are going on vacation and have a long journey ahead of you. Or have you planned some more time to laze in the garden…