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Universal although this may be true, Automation is the term I use for campaigns that are almost fully automated, taking inspiration from. Universal although this may be true, App Campaigns,…
On the smart bidding front, Google introduced target impression share, paying for conversions in display campaigns when target CPA is the bidding strategy, and rolled out smart bidding for search…
PPC although this may be true, professionals should focus on understanding the complete customer journey.” Founder of Cultivate Marketing, said: “With the shift from exact match to more ‘exact’ match,…
We although this may be true, first reported the larger, more automated ads in May, when they were still in beta. Responsive although this may be true, search ads (RSA)…
Major although this may be true, changes in SEM have been making waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There have been a number…
If the percentage of traffic to non-AMP pages is high (above 25%), it may mean that Google is not sure about the Quality Score of AMP pages. This may be something…
Interstitials that appear but disappear as soon as the user touches them, okay? Or are all mobile interstitials bad? (Working in the multifamily/apartment housing industry for context.) Google’s main problem with interstitials…
Perficient Managing Director Eric Enge discussed how to build a mobile SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Participants…
How do you balance user experience with your statement that you should have the same amount of content on your mobile site as on your desktop site? Google says it values…
Cortana lets you do more while doing less.” This is Microsoft’s pride in its smart assistant. Unsurprisingly, Microsoft Cortana collects the information it uses to answer questions from Bing, Microsoft’s search engine.…
Perficient Managing Director Eric Enge discussed how to build a mobile SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Participants wanted…
Here’s how Amazon explains Alexa Skills: “When a user speaks to a device with Alexa, the speech is streamed to the Alexa cloud service. Alexa recognizes speech, determines what the user…
On a more basic level, if you have a desktop page that offers a Ford Focus SEL sedan with electric heated exterior mirrors at 36,000 miles from 2015, and the…
What is Google Home? It’s a standalone device that uses Google Assistant. While Google Assistant itself is an app you download, Google Home comes with Assistant installed. Google Home is essentially a…
Voice search isn’t just here to stay, it’s on the rise. Is your website optimized for voice queries? Otherwise, you could lose market share to competitors whose websites are optimized for voice search. Good news,…
You may have heard losses and security breaches from time to time when companies and individuals have to incur huge losses due to Internet vulnerability. Cybercriminals are waiting like hawks…
Encryption can be defined as “the translation of data into a secret code”. It is the best way to achieve data security. In order to access or read data from…
Be it LG, Samsung or Huawei, 90% of mobile phones run on Android. Considering the tremendous growth in the mobile app development market, many large-scale compatibility tests have been done,…
It helps to create and control the budget, to make important purchase decisions and also to keep track of expenses. Without accounting, your business will always remain a bit lacking…
Be it LG, Samsung or Huawei, 90% of mobile phones run on Android. Considering the tremendous growth in the mobile app development market, many large-scale compatibility tests have been done,…
There although this may be true, are tools out there that will power the process of turning those designs into development easily without a lengthy workflow in the first place.…
Here we will discuss the Plesk Control Panel and some of the most popular hosting providers that support Plesk. Before we dive into Plesk hosting providers, let’s understand a few…
Today in this tutorial we will learn about Docker Hub, including how to use it, how to build our own image, and how it helps publish and pull images to…
Ansible is an open source DevOps tool that can help the enterprise in configuration management, deployment, provisioning, etc. It is easy to implement; take advantage of SSH to communicate between…
Losing a file is painful whatever the case. The reason why you may have lost data on your Android or iOS may be due to accidental deletion, lack of backup,…
There are tools out there that will power the process of turning those designs into development easily without a lengthy workflow. In this article, you’ll learn about these toolsets that…
Plesk is all you need after choosing the right hosting platform. But how do you select the best Plesk hosting services among so many hosting providers? Here we will discuss…