With more than 100 million active users every day, Snapchat is positioned today as an essential platform in the social media landscape. Wondering if Hong Kong WhatsApp Number List business? Do you want to know how to integrate it into your communication?
When it launched in September 2011, many of us wondered if Snapchat’s rapid success would continue or if it was ultimately just a fleeting breakthrough like so many other social networks.
Today, with its 100 million active users every day, Snapchat is establishing itself as a major social network. However, its concept totally out of step with more traditional social networks like Facebook and Twitter leaves many puzzled. Many of you think of Snapchat as just a teen platform and don’t really see what it could do for you. What if Snapchat gave a real boost to your communication?
What is Snapchat and how does it work?
Snapchat is a mobile application for ephemeral messages (video and photo). Concretely, Snapchat allows its users to publish “Snaps” messages visible only for a very short period of time, ranging from 1 to 10 seconds. After this period, the Snaps self-destruct and are no longer stored on the social network.
Snapchat in numbers
Every second, 8,796 photos are shared on Snapchat;
45% of Snapchat users are between 18 and 24 years old;
70% of Snapchat users are women;
Snapchat, a call to creativity
On Snapchat, the possibilities are endless. You can indeed add to your Snaps – video or photo messages – text, images or filters. Additionally, the fact that the messages are temporary completely unleashes the imaginations of Snapchat users.
Snapchat, Much More Than A Fad!
Clearly, the great advantage of Snapchat is that, to make the difference, it is not the size of the budget that you will allocate to a campaign on the social network that will make the difference, but your imagination! May the best win !
Snapchat, a relevant lever for your communication!
Why should you integrate Snapchat into your communication strategy?
Snapchat is excellent value for money: Snapchat is free and has a community of ultra-active users.
Snapchat increases the sense of urgency: urgency is a key concept in marketing. The ephemeral nature of messages on Snapchat prompts users to act quickly, to make a decision based on emotion, not reflection.
Snapchat promotes creativity: as we have seen previously, one of Snapchat’s strengths is the fact that it greatly promotes creativity. As proof, the latest update allows Snapchat users to add a filter to slow down or speed up a video. The creativity that you will release on Snapchat will inevitably give a facelift to your communication!Snapchat users are heavy consumers: 76% of Snapchat users purchased at least 1 product online in the past month!
How to use Snapchat in your communication strategy?
Why brands should use Snapchat
Snapchat, to discover your backstage
Do you want to gain proximity to your customers and prospects? With Snapchat, you will have the possibility of making them discover in an ephemeral way your premises, your teams and your working methods. How are the products they love so much created? How do the teams who are at the origin of the goods / services they consume evolve? Thanks to Snapchat, you will be able to meet this expectation in a creative way!
Snapchat Communication Strategy
Snapchat, to communicate about a new product
Are you launching a new product? You are convinced that this product is a revolution, but now you will have to convince your future customers! To promote a product launch, imagination is essential. With Snapchat, you will be able to tease by temporarily revealing certain peculiarities of your new product before its marketing in order to arouse the impatience of your customers! In a similar vein, Snapchat may also allow you to promote an upcoming event.
Snapchat, to organize contests
The key to success in organizing a competition is, as the name suggests, its playfulness. Snapchat, thanks to the possibilities offered by the social network, is the ideal platform to mobilize the crowds! You can also use Snapchat to offer privileges – discounts and other business transactions – to your community to entice them to visit your store or e-commerce store to make a purchase.
How to develop a community on Snapchat
how to get started on Snapchat
As on all social networks, the first difficulty you will encounter when registering on Snapchat will be to gain the first subscribers who will form the basis of your community. Here are some tips for getting started on Snapchat:
Promote your Snapchat account on all your social networks
Have you already developed a community on other social networks? Invite her to join you on Snapchat! To convince your followers / fans to follow you on Snapchat as well, give them a taste of what you are doing on this social network. Remember that for your social media communication strategy to be successful you need to consider all the platforms you use in a single eco-system. Your actions are all linked!