To attract visitors to your website and generate leads, it is important to rank well on Google and search engines. You know it Oman Phone Number List well referenced? Here are the 5 most likely reasons! Your content is not optimized. If you don’t rank well on Google, it’s probably because your content is not optimized for SEO. Google, via its Google bots, scans each page of your website, trying to determine its theme and relevance. For this, he is in particular looking for key words used strategically. If your website does not rank well on Google, it is because you are either not using keywords or you are not using the right keywords.

To go further here, I suggest you consult our practical case “How to write web content. You don’t have enough quality backlinks. A Backlink is simply a link from a website that points to yours. For Google, a link is equivalent to a recommendation. So the more links you have that point to your site, the more relevant you will be to Google. If your website is not well referenced, it is probably because 1) you do not have enough links that point to your site and / or because 2) the links you have are not links of qualities. Because yes, having links is good but if the sites which recommend you are not sites themselves considered relevant by Google.

Maybe You Don’t Have Enough Visitors!

Or that they have no link with your field of activity, that will not be for you. very useful. To go further here, you can consult our methodology to obtain quality links and thus improve the referencing of your website. You have too high a bounce rate. The bounce rate is a major indicator for Google since it simply measures the quality of your website. Referencing website on google – the bounce rate. A bounce is when a visitor arrives on your website and leaves without having visited another page. The diagram above is therefore not entirely true because, in theory, if it goes to a site other than the search engine where it comes from, it is also a bounce.


However, the reality is quite different. Take the test yourself: how many times a day do you type in a search on Google, visit a site and then go back to Google because you did not find what you were looking for? In the majority of bounce cases, the visitor leaves your website to return to Google. And that, Google does not like: its quality depends on it! Visitors are just passing through your website. The SEO of your website, therefore, depends on your bounce rate but also on the time visitors spend on your website. It is ultimately intimately linked, you will tell me. Yes, but not that. Imagine a visitor who types a search on Google.

Main Problem That Could Face Anyone

Arrives on a page of your site and immediately clicks to go to another page of your website. This is not a bounce rate but it means for Google. That the page to which it referred the Internet user was irrelevant. Not much better then. Let us now take the case of a visitor who performs a search on Google, arrives on a page of your website on which there are several minutes left and then goes to another page of your website: for Google, this not only means that the Internet user has found what he was looking for but also that you are a quality site having convinced him to go further with you. Very good!

With sales to define precisely what a qualified prospect is and your goals aren’t aligned with theirs. Aligning marketing and sales: a crucial issue. The solution: Inbound Marketing. Inbound Marketing is a strategy that consists of attracting visitors to your website, converting them into qualified prospects, into customers and then retaining them. Inbound Marketing responds perfectly to the buyer’s expectations and behaviors since it consists in showing him that you are the best company to help him solve his problems and achieve his objectives. Do you want to take up these 7 challenges? Download our free Inbound Marketing Guide! If your website is not well referenced, it is therefore possible that it is due to an excessively high bounce rate.

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