According to a Nielsen study, 92% of consumers trust earned media. Go to Twitter or LinkedIn and feature your client as a local authority on hot topics. You can B2B Email List contact journalists, freelancers writing for trade magazines, podcasters or bloggers in your area. Even if they don’t get back to you that day, they might follow up in the future when the right title arrives. Having this third-party syndication goes a long way in building trust with your client’s audience and increasing brand authority on search engines.
Rely on a Press Release as a Tool and Vehicle for Background Information,
rather than your sole vehicle for reaching media and other third-party sources. In the newsroom, even well-written and relevant press releases are B2B Email List plentiful and your message easily gets lost in the noise. By making the effort to directly contact the people you want to tell your client’s story to, you will have a better chance of success. Attach your press release to a pitch email or send a link in a private message, but be sure to take the time to craft a personalized message that shows the value of your angle to a wider audience.
You Can Also Position Your Customer as an Expert With a Tool Called Haro .
Whether you’re blogging for a brand B2B Email List and looking for an outside expert to step in, or pitching the customer story to journalists, the HARO platform is a great option. Monitor the account daily for source requests and feature your expert with a biography and background information. The journalist will contact you directly if your expert fits the bill. Respond strategically to reviews There’s a right way and a wrong way to respond to customer reviews. Here are some quick and hard rules that you can recommend to your clients: