In June this year we gave an interim overview* of the most striking communication moments of 2021. Now that 2022 is approaching, it is time for part 2. Which communication moments were we really unable to miss in the second half of this year? Don’t worry, corona is not invited to this party. 1. Crime journalist Peter R. de Vries passed away Tuesday 6 July was a black day for many Dutch people, but also for Dutch press freedom and the rule of law. That evening, crime reporter Peter R. De Vries was shot in the Lange Leidsedwarsstraat in Amsterdam. At that time, De Vries walked from the RTL Boulevard studio to his car.

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The attack caused a stir in the Netherlands, both in politics and among colleagues and relatives of victims he helped during various murder cases. De Vries died of his Chile Phone Number on 15 July. 2. Jeff Bezos into space: PR stunt or science? New on Frankwatching Selling sustainable products: this is how you let customers look beyond the price [4 tips] di Personalize your employee journey in 7 steps di IKEA inhakers & 5 other examples of extraordinary content marketing di This is how you use customer data as part of a first-party data strategy ma Measuring = knowing: this is how you make your brand top of mind ma Exactly 52 years after American astronauts.

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Neil Armstrong and Edwin Aldrin first set foot on the moon, on July 20, 2021, it was billionaire Jeff Bezos’ turn to take a tourist spaceflight. Together with his brother Mark, 82-year-old astronaut Wally Funk and young Dutchman Oliver Daemen (18), Bezos reached an altitude of more than 100 kilometers in the rocket New Shepard after a successful launch in Texas. The flight lasted a total of 11 minutes. A pricey trip, when you consider that tickets for this space travel run into the millions. Partly because of this, the spectacle could count on a lot of criticism. Is space travel even noble in times of climate change? With the money that has been spent, can’t we tackle major problems on Earth before we go up?

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