Let’s get started. Conent marketing guide free download the ultimate guide to content marketing for business first name * email * download now 1. Perform a content audit in today’s content-driven world. Many business owners are cranking out more content in a bid to outrank their competitors. But in Belarus Phone Number List doing so. They’re overlooking an important fact: not all content serves your website. If it isn’t high-quality or optimized correctly (on-site or otherwise) your content might be hurting your domain authority (or worse. Affecting your rankings). 

The solution. Then. Is to perform a content audit. According to neil patel… a content audit is a careful look at your website’s existing content in order to make sure that it’s doing what Belarus Phone Number List you want it to do – driving the right kind of traffic. Containing the right kind of keywords. And improving conversions. While auditing your site’s content might not fill you with enthusiasm. The results that come from it might… in an interview with pat flynn. Writer todd tresidder revealed deleting a third of his content tripled his traffic. And he’s not the only one. 

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When nick loper deleted and consolidated 650 articles on his site. He boosted his organic traffic by 65%: to perform a content audit of your own. Login to google analytics. Go to “behavior > site content > all pages”. And do an 80/20 analysis of your content. Ask yourself. “what is the 20% of content that Belarus phone number  is producing 80% of the traffic?” optimize that 20% by adding additional keywords or a content upgrade (more on that in a moment) and improve or remove the 80% that isn’t producing any return. To learn more about how to conduct your own content audit. Read everett sizemore’s thorough article on the subject. 2. 

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Relaunch old content we’ve all been there: you write an epic blog post. Hit ‘publish’ and… crickets. No comments. No backlinks. And no influx of organic traffic. If that’s ever happened to you then you might consider doing what brian dean calls a “content relaunch.” inspired by a hubspot post. Dean revisited a Belarus Phone Number List blog post that dropped in the serps (search engine results pages) and improved it by updating its images. Restructuring its copy and adding a case study. The results were remarkable: he got 260.7% more organic traffic in 14 days. Experiences like brian’s reveal an important fact: it’s not always necessary to create new content; often. You just need to improve what existing content you have. 

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Here’s how to do that: go back into your google analytics and view your lowest-performing content. Ask yourself. Is any of it re-launchable? Could I rewrite. Update or improve any of it? If so. How? Could I update its images or stats. Or add a case study? Often. It’s the marginal improvements that yield the maximum results. 3. Repurpose your most-popular content it’s a common trap many business owners fall into… they write a blog Belarus Phone Number List post. Hit ‘publish’ and then move onto another without considering how they could maximize the reach of their content. That’s where content repurposing comes in. As the name suggests. Content repurposing involves taking existing content and adapting it for other platforms to reach new audiences and create further link-building opportunities.

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