A B2B decision-maker consults on average between 3 and 5 content on the Internet to make his purchasing decision. Writing a blog Zimbabwe Email List attention and converting them into customers. Ok, but how do you do that? Take a cue from the world’s best blog post: this one! The idea of ​​writing this blog article stems from a trivial exchange with Sébastien, the agency’s Business Developer and friend for more than 10 years now. When the rainy days are linked by the hundreds in Normandy, I tend to throw all my complaints to him and tell him how unmotivated I am today. He often tends to tell me.

That this state of mind is natural and that in these conditions, it is better to take a step back, rest, breathe out. There is no point in persisting when you are not there, the work will be bad. For my part, I have trouble with this idea. I have planned in my agenda to write a blog article about Inbound Marketing, I have to write it! And since I’m a man who loves challenges, I didn’t need more to give myself a boost. Sébastien told me that I wouldn’t get anywhere this morning, I told him that I was going to write the best article in the world to generate leads. I let you validate.

Write A Blog Post That Conveys Emotions

How to write a blog post that generates leads? Audience 3. Write a blog post: how many words? Write a blog post: optimize for conversion. Writing an effective blog post is about conveying emotions. Writing a blog post is easy. Yes Yes! Writing the blog article that will grab the attention of your target who is more than inundated with content on the Internet is another. So how do you do it? It all starts with a story. You only have 8 seconds to grab a user’s attention with your blog post. How to grab attention with a B2B blog post. To write an effective blog post, then, I couldn’t help but tell you a story first.


That of my exchange with Sébastien. That’s why I started by telling you my life story. The point here is not to manipulate you. It is to give you tips while respecting your expectations. As you read my story, you immerse yourself directly in the context in which this blog post was written. You imagine my emotions and you feel them. Better: if I did the job well and my blog post is the best in the world, my story has awakened familiar emotions in you. Emotions that speak to you. If you blog regularly, you know that finding inspiration and/or motivation isn’t always easy. Even if you have worked on your editorial line as any Inbound Marketing expert will advise you.

Write For Your Target

And you have planned to write a very specific article on an equally specific niche, it is not always easy to get started. This is what happened to me today. Want to Generate Leads with your Blog Posts? Switch to B2B Inbound Marketing by Downloading our Free Guide! Writing an effective blog post means writing for your target audience. Writing a blog post for a search engine is bullshit. First, because the search engines are not fooled and their algorithms are regularly updated so that you can no longer manipulate them. Then, because attracting visitors to your website and seeing them leave after a few seconds has no interest. If you want to generate leads.

And convert them into customers with your blog posts, you need to write high-value posts. It is often said that on the Internet, you have to deliver the right message to the right person at the right time. This is what it is about. Before writing a blog post, you need to understand the buying journey. Buyer journey: the length of the sales cycle – Inbound Marketing While 90% of B2B decision-makers never answer a sales prospecting call, 66% start their buying thinking on the Internet. Writing a blog article that generates leads means writing an article that answers a problem that your target meets or a question that they ask themselves during the buying journey.

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