The undisputed leader in the social network landscape, Facebook is generally essential for successful communication on the Internet. Facebook Belarus WhatsApp Number List an ultra-powerful lever allowing you to instantly gain visibility but do not throw your money out the window!
Since its creation in 2004, the social network Facebook has undergone a plethora of developments. A few years ago, it was very easy to create a community and develop its visibility on Facebook for free. However, changes in algorithms (as we will see next) always make communication on Facebook a little more complex and push you to create sponsored campaigns to achieve your goals.
Today, Facebook has over 1.7 billion monthly active users worldwide. More impressively, 1.1 billion users log into Facebook every day. In France, we are today more than 30 million users against less than 4 million in 2007.
These numbers are giddy and attract brands. You can imagine that you are not the only ones who want to develop your visibility and your turnover via Facebook… Here too, the figures are impressive: there are more than 50 million fan pages on Facebook…! You should also know that a Facebook user likes an average of 89 pages.
So how do you stand out from the crowd? In this situation, Facebook Ads campaigns have become essential but it is important to manage them well so as not to throw your money away. To make your sponsored campaign on Facebook a success, I imagined the OPTIMAL method of which here are the steps.
How to create a sponsored campaign on Facebook? The OPTIMAL method!
The OPTIMAL method is a simple 7-step method that will allow you to succeed in your Facebook Ads campaign.
Facebook In Numbers
If you’re a regular blogger, you’ll know that the key to marketing and communications success is setting specific goals. There’s no deviating from the rule on Facebook: to succeed in your sponsored Facebook Ads campaign, you must first and foremost set measurable goals. Facebook categorizes goals into 3 categories: awareness, consideration and conversion.
Awareness groups together the objectives relating to the visibility of your brand and your product. For consideration, we are taking the next step and aiming for an increase in the engagement rate of your Facebook community. Finally, the conversion brings together the more commercial objectives: sell more! By choosing the objective that suits you, Facebook will direct you to the right type of campaign.
To go further: how to define your marketing objectives with the SMART method?
P ublic: Determine your audience
The strength of Facebook is undoubtedly its database. You know, on Facebook we tend to say a lot about our private life. With its 1.7+ billion members, Facebook knows your daily life, your tastes, your areas of interest and the issues that hold your attention inside out.
Of course, this can frighten more than one… But for brands, Facebook is an excellent opportunity to precisely reach their targets. You still have to know them …
This second step is therefore crucial for the success of your sponsored campaign on Facebook: the success of your Facebook Ads campaign depends directly on the relevance of your targeting!
To do this, I advise you to define your Marketing Personas : concretely, this consists of putting yourself in the shoes of your customers and imagining as much information as possible about their lives and their expectations.
On Facebook, The Competition Is Tough!
Facebook allows you to determine precise targeting by location, age, gender and interests. You also have the option of excluding certain people: for example, it is not necessary to address your Facebook ad to fans of your page if your campaign is to attract new ones!
T ype: Choose the characteristics of your Facebook Ads campaign
Now that you know why you’re running your Sponsored Campaign on Facebook and who you’re reaching out to, Facebook asks you to choose where you want your ad to appear.
This step is often ignored by brands that leave the default settings (as shown above). However, paying attention to it can save you money and maximize your ROI (Return on Investment).
Here, you will have to choose where your sponsored Facebook Ads campaign will appear. By default, it will be published on all devices (computer, tablet, mobile phone) and on Facebook, Instagram and other Facebook partner sites.
In case of limited budget, I advise you to reduce the distribution of your campaign to Facebook by unchecking Instagram and Audience Network. Then, depending on the nature of your targets, you will be able to determine whether or not it is relevant for your ad to be displayed on a computer, tablet or smartphone.
To go further, you also have the option of determining on which operating systems your ad will appear. This can be useful if, for example, you offer an application that is only accessible on the Apple Store: you will be able to optionally exclude computers from your Facebook Ads campaign and all devices that are not Apple.
Last characteristic (and not the least important!) To determine for your Facebook Ads campaign: the budget. You have the option of determining a daily budget (which I recommend) or a budget for the entire campaign.