The importance of voice search requires you to review the SEO strategy of your website. So how do you do it? Ok Barbados Email List properly? Hey Siri: what is SEO? Alexa: How can I improve the SEO of my website? Voice search takes on a more important place in our daily life and inevitably impacts the SEO of your website. So how do you adapt? Contents of this article. Voice search, why is it important? What is voice SEO? The 5 steps to properly reference your website for voice search. Let’s first take a look at why it’s essential to incorporate voice search into your SEO strategy.
Voice search, why is it important? Studies are unanimous on the subject. Between connected speakers, assistants on our smartphones, smartwatches, and connected objects, the opportunities, and needs for voice search are ever more numerous. 50% of Internet users search for products with voice search. According to figures compiled by Backlinko, we also learn that 74% of users use voice search at least once a month. Do you see yourself talking to your fridge to order a carton of milk or to find a recipe for a risotto? While some companies are just realizing the challenges of Google SEO for their turnover, with voice search you have the opportunity to gain a competitive advantage.
Voice search is used more and more in our daily life
Because yes, we do not research in the same way in writing as in oral. In writing, you type for example “website SEO” on Google. We have developed this ability over time to translate our needs into a more or less logical sequence of words. But orally, let’s be frank, it’s stupid, right? Suddenly, orally, we prefer to ask a question. Ok Google, how can I get my website indexed? And that, at the level of the keywords used, that changes everything! Because invoice the search intention will be much easier for Google to understand. It is therefore essential to optimize your content on a precise search intention rather than on one or more non-contextualized keywords!
And good news! This is also where the evolution of SEO is heading for the next few years! So, by working well on your research intentions, you are doing a double job! To find out more: What is an SEO research intention? What is voice SEO? Voice SEO seeks to optimize the position of your content for voice search on Google. That is to say, we will seek to reference the pages of a website on voice requests made via any device compatible with voice search. As with “traditional” natural referencing (SEO), the challenge will always be to position oneself on search intentions using quality content. The notable difference is that this voice search intent will only return one result!
Optimize your SEO for featured snippets
The best-positioned result will be read by the device on which the voice search was performed. If you follow our advice and consult our various content on SEO, you will no doubt have already done some of the work. Indeed, we recommend that you write your content in “spoken” language and not in a literary style. We also put a lot of emphasis on getting straight to the point in your content and giving answers to the questions you raise in your content quickly and simply. If you are already following this guideline to work on your SEO, then you have already done a lot of the work! 5 steps to properly reference your website for voice search.
More than 40% of responses to a voice search come from a featured snippet. The featured snippet also called “position 0”, is the box that is placed at the top of the results page of a Google search. As it is placed even before the first result, this is why we speak of zero position. An example of a featured snippet or “0 results” on Google. There are 3 main formats in position 0: simple text, list, or table. Follow the best practices of natural referencing. There is no official way to force Google to put any of your content in zero position. But by studying the results, it is possible to deduce factors that favor its inclusion.