Here are 3 steps to follow to promote your application on social networks. Teaser, Teaser and more Teaser. To arouse Nepal WhatsApp Number List than a teasing campaign!
Teasing consists of disseminating snippets of communication around your product, here the mobile application. Teasers can take any form: text, photo or video.
For example, you can publish a screenshot highlighting the design of your mobile application, publish an article on its key function or a video of a few seconds presenting the application.
Call on influencers. To market your mobile app, you will need to try to reach out to influencers to promote it directly to their communities. Offer them a preview of your mobile application. This will allow you, in addition to communicating, to obtain objective feedback on the ergonomics, functions and interest of your application.
To target and contact influencers, I recommend this excellent article written by Clément Pellerin, a community management influencer: how to target and contact influencers ? How to communicate on social networks – Mobile application. Define your #hashtags
Hashtags have several interests. First, like the brand, they allow you to make your mobile application project a little more concrete with Internet users. Then, the hashtags, well defined, will allow you to follow the discussions around your app very precisely. You will be able to carry out real-time market research and make the necessary modifications for a perfect application.
Promote a mobile application with M-Marketing. Mobile marketing to promote your applicationTo promote a mobile application and therefore directly improve its referencing in stores, you can also use M-Marketing levers, which are mainly paid levers.
M-Marketing is Mobile Marketing. It brings together all the levers used to communicate with the target via their mobile devices (tablet or smartphone).
Banner Ads That You Find On Websites Or Mobile Applications
When promoting a mobile application, the value of these tools is immediately understood. To put it simply, the levers of mobile marketing fall into two categories: Search and Display.
Search is the purchase of keywords on search engines in order to appear at the top of the results page, in sponsored ads. Do you know Google AdWords ? Google AdWords, for example, offers you to create a campaign intended only for mobiles.
Display is communication in the form of visual spaces. Display on mobile is generally found in these forms:
The interstitials. These are advertisements appearing when loading a website or a mobile application (see photo opposite)
In addition to these two categories of leverage, you will find the advertisements offered by the main social networks, Facebook and Twitter. These ads are highly relevant since the vast majority of visits to Facebook and Twitter are from a mobile device.
Publicize your application, a never-ending match!
Communication does not stop after launch day. As we saw in the first part, the referencing of your mobile application and therefore its visibility depend directly on the number of downloads and the ratings given by mobile users.
To increase the number of downloads and encourage mobile users to properly rate your mobile application, you will need to conduct various promotional campaigns.
To promote your application, you can organize the traditional competition. In addition, you can also offer your mobile application on the stores for free for a period of time in order to multiply its number of downloads and offer you temporary visibility at the top of the charts.
This operation will have the merit of making your mobile application known to as many people as possible. If your mobile application is good, success will follow .
The Number Of Comments Generated By Your Content
Concretely here, it is about studying the leads generated by your content marketing. In this approach, we speak of Inbound Marketing.
Inbound Marketing is a strategy that consists of attracting traffic and retaining it in order to generate new hot prospects who will then be converted into customers. Content is the central element of Inbound Marketing. The KPIs here are the more or less strong marks of interest for your brand / product:
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The number of members in your communities: Facebook fans, Twitter subscribers, etc.
The bounce rate
The rate of returning visitors (those who visit you more than once)
The number of pages per visit
By analyzing these different indicators, you will gather a significant volume of information allowing you to improve your content marketing.
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One of the advantages of digital communication is to be able to analyze the relevance of one’s actions in real time. Do not deprive yourself of it! Constantly analyze the feedback from your actions and make any necessary changes to your content strategy to optimize it.