The global size of the influencer market has been estimated at around $13bn, and whether this is famous A-list celebs or micro-influencers, UAE Phone Number there are very few brands today that isn’t using influencers in some way. In order to ensure that your influencers are actually influencing, there are some specific steps that you can take; before, UAE Phone Number during, and after your influencer campaigns. Start and End With ROI Like any other platform or channel, influencer marketing should provide a tangible return on investment. Too many UAE Phone Number marketers get caught up in “vanity” metrics when what’s really important is how this campaign is bringing you closer to your business goals.

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Post about its product. On the UAE Phone Number post itself, there was huge engagement, with comments, shares, and likes. Yet in terms of downloads, the needle hardly moved. Choosing the Right Influencers Getting things right from the beginning is of course the surest way to guarantee a successful, influential influencer campaign. There are UAE Phone Number multiple metrics to look at before engaging an influencer, from engagement rates to audience quality scores (AQS). Choosing influencers is a delicate balance. You want someone who is aligned with your brand values, and who resonates with your target audience, yet also UAE Phone Number has a reach and influence beyond a narrow demographic. Then of course there are financial considerations – will the results of the influencer campaign.

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Return multiples of the amount invest? This goes UAE Phone Number back to the critical ROI point above. Look For Engagement Influencers can post a lot, but are they getting traction? Look for the various engagement metrics around your influencer posts. It also helps to work with your influencers; build them, generate excitement from within UAE Phone Number your own channel, and leverage cross-channel resources to amplify both your and their posts. Constantly measure your key metrics. Break Down the Demographics Following this, it pays to take a deep dive into who your influencers are influencing. Breaking down followers and those interacting with influencers is an extremely enlightening and highly valuable activity. For example, is most of this engagement from a demographic that.

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