AdWords is a staple of online advertising. Yet, many businesses see Google AdWords as a luxury they can’t afford. Error ! Even on a Israel WhatsApp Number List help you achieve meaningful results.

How much budget should you allocate to your AdWords campaigns? 5 euros!
The answer is simple: you need to allocate the budget that you can afford to spend for your AdWords campaigns! And 5 euros per day is enough!

Well, I admit, this title is deliberately touting. It is indeed advisable to plan the maximum budget that you can allocate to AdWords because the competition is often fierce. However, more than the budget, it is the strategy that will make the difference. If you’re on a budget, don’t throw it out the window! To go further: How do you know if your AdWords budget is sufficient?

6 key points for a successful campaign on a limited budget. Define specific objectives. First of all, it is crucial to precisely define the objectives of your AdWords campaign so as not to waste your budget and analyze your return on investment (ROI).

What do you expect from Google AdWords? If you are an e-merchant, the answer is probably quite simple: develop your sales. Whether for your entire catalog, a specific range or a new product.

If not, you will need to think hard about it in order to determine relevant KPIs (key performance indicators) that allow you to monitor the impact of your campaign. Your goals may be to generate more traffic to your website or to get more requests for quotes online, to subscribe to your newsletter, etc.

These objectives and the resulting indicators will allow you to monitor the relevance of your AdWords campaign and then make the necessary changes so as not to throw your limited budget out the window.

How To Use Adwords Without A Budget

Take targeting to its limits. The watchword when you have a limited budget for an AdWords campaign, you will understand, is not to disperse. It is therefore important to know your targets inside out in order to show your ads only to those you are targeting. Here you have the main targeting possibilities offered by Google AdWords:

Targeting by day / hour of broadcast: If, for example, you are targeting a professional clientele (B2B), it may not be necessary to run your ads at night or on weekends. It’s up to you to determine the optimal broadcast period according to your targets and objectives.

Targeting by geolocation: To avoid wasting your budget unnecessarily, you can consider restricting your ad serving to one or more geographic areas. With AdWords, you have the possibility of targeting your audience via a postal code, a city or even a distance. Targeting by devi.


ce: AdWords also offers you the possibility of restricting the distribution of your ads to different devices (computer, tablet, smartphone). For example, if you want to promote a mobile application, is it necessary to publish your ads on a computer when you have a limited budget?

Select relevant keywords. Keywords are the heart of a successful AdWords campaign and arguably the part that will require the most work of you. To proceed correctly, it is important to perform various analyzes:

Analysis of keywords used by the competition
Analysis of search volumes
Cost-per-click (CPC) analysis
With a limited AdWords budget, you will actually need to focus on low CPC keywords. In this process, the long tail will be your friend.

Think “long tail”!
To get started and optimize your limited AdWords budget, you will need to avoid generic keywords and focus on so-called “long tail” keywords.

Empty Pockets Via Shutterstock

It is very easy to understand. Take the example of a Marseille restaurateur. If he launches an AdWords campaign around the keyword “restaurant”, what will happen?

First, it will face increased competition. Restaurants, there are a lot of them and as we have seen previously, it is a safe bet that the cost per click of the keyword “restaurant” will be too high for your budget.

Then, imagine that this Marseille restaurateur manages to position itself well on the keyword “restaurant”, will the visitors it attracts be sufficiently targeted? Let’s not forget that with AdWords, our restaurateur friend will be billed per click and he therefore has no interest in his ad being clicked by a Lille internet user or a sushi lover when he himself only offers pizzas … Long tail keywords are the answer. A long tail is an expression made up of several key words.

” Did you know ? A search in France on Google has an average of 4 words! ”
The advantage of the long tail is threefold. Above all, it allows you to better target your campaign. Let’s meet our restaurant owner from Marseille: if instead of positioning himself on the keyword “restaurant”, he positions himself on the long tail “Italian restaurant Marseille”, he will clearly have a better chance of converting his traffic. In addition, this long tail will be less competitive and the cost per click will be significantly lower.

Exclude negative keywords. For successful AdWords campaigns, it is extremely important to exclude certain keywords, negative keywords. This will allow you not to throw your budget out the window. Concretely, you will have to determine a list of keywords for which your ad will not appear in the search results.

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