By identifying precisely the resources at your disposal, you can reasonably define the number of social networks on Qatar Phone Number List effectively. Then all you have to do is rely on the portrait of your audience that you produced in point 2 to determine the social networks most suited to your communication.

For that, I recommend that you take note of the study that I carried out which will allow you to validate or not your selection of social networks. Work on your editorial line. And no, the editorial line is not reserved for the press: to communicate well on social networks, it is essential to define what you are going to publish there.

First of all, you must determine the themes you are going to discuss on your various social networks. Then, you will define the content format that is most suitable for each of them. Say you decide to post tutorials of your products, chances are the video is the correct format. Once you have validated the themes and formats of your content, you will need to define the frequency of your publications and the optimal times to publish on your social networks.

As a beginner, I recommend that you use the averages that you will find on the internet. Then you can refine all of this based on the stats you can collect. (See # 5). After having identified all these elements, you will be able to work on an editorial calendar giving you a more or less precise idea of ​​your publications over the next 12 months. Define and analyze your performance indicators. How do you know if you are communicating effectively on social media if you don’t analyze your actions?

The Internet, Unlike Traditional Communication

Allows you to monitor the relevance of your actions in real time. As soon as you publish a post on social networks, you have the possibility to analyze the number of views of your publication. If you have worked well on the 4 previous points and you have precisely defined the objectives of your communication on social networks, you can now list all the indicators to follow regularly to make sure that you are on the right path!

Communicating on the internet cannot be improvised. Do you want to gain visibility or gain new customers through web communication? For this, it is important to know and use the 4 pillars of an effective web communication strategy. What are these 4 pillars? How to fully exploit these 4 pillars? Here are all the answers.


Very often, companies contact me to entrust me with their communication on the internet. They ask me for a quote. When the time comes for the meeting to present my commercial offer, they realize that web communication represents a certain budget and often ask me if they can be limited to one or two of the recommended levers. My answer is always the same: “if you manage the other levers yourself, no problem. If you plan to limit yourself to what you want me to do, no. ”

The reason here is quite simple: to communicate effectively on the internet and achieve your goals, you must understand web communication as an ecosystem that is based on 4 fundamental pillars. If you operate only 3, 2, or 1 of these 4 pillars, you will not get the results you want. What are the 4 pillars of relevant web communication? What will they bring to you and how can you take full advantage of them? Follow the leader !

The Number Of Clicks, Likes, Shares, Comments

It seems obvious but it is not always so: to communicate well on the internet, you need…. an Internet site ! The website must be at the center of your web communication. It is your website that will allow you to present your offers, who you are and to collect your Leads (qualified contacts, interested in your products / services).

To communicate well on the internet, you will have to use all the levers at your disposal in order to attract as many visitors as possible to your website. Your website should then be perfectly designed to engage your visitors and retrieve their contact details. From there, quality communications sent at the right time will allow you to convert your leads into customers.

To be visible on the internet and therefore achieve your goals, you must do everything possible to optimize your positioning on search engines, Google in the lead. You should know that 9 out of 10 Internet users limit themselves to the results of the first page when they enter a request on Google. If you are not present on the first page for your strategic keywords, your web communication will not bring you anything.

To put the odds on your side and try to squat the first Google page, you must inevitably work on your natural referencing. Natural referencing consists of defining strategic keywords, used by your target to find answers and content around their issues, questions and areas of interest. From then on, you will be able to work on the 3 points of natural referencing:

The volume and quality of external links that point to your website. To get started, I recommend that you become familiar with the 5 commandments of natural referencing. Social networks have revolutionized the way your consumers get information and make their purchasing decisions. Today, we are all connected to social networks, 7 days a week, 24 hours a day.

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