Companies have realized the importance of their positioning in search engines and are now making Australia WhatsApp Number List on Google. The competition is tough so how can you tell the difference? By getting quality links to your website!
Being visible on Google and search engines is a crucial issue for a business. Today, the vast majority of consumers do research on the internet before making a purchase decision and 91% of them limit themselves to the first page of Google results.
In other words, if you are not on the first page on the keywords that your consumers use to search for products / services like yours, you are inevitably missing out on significant sales.
To improve the positioning of your website on search engines and try to take pole position, you must work on your natural referencing (SEO).
The technical structure of your website;
The content of your website;
The popularity of your website;
To be well referenced in search engines and position yourself on the first page, you must first make sure that the code of your website corresponds to the best practices dictated by Google and its colleagues.
To be on the first page on Google, you must in particular check that your website is suitable for navigation from mobile devices – we say that your site is responsive – and that it loads quickly. To go further, you can now carry out a quick audit of the technical structure of your website.
The 3 Pillars Of Natural Referencing
Next, you need to liven up your website by publishing optimized content for the web. There are many best practices to follow when writing web content.
To show you the relevance of web content and its impact on the positioning of a website, I posted on the blog a concrete experience aimed at showing you that it is quite easy to position yourself on the first page on Google by writing quality content.
The last pillar of natural referencing is the popularity of your website. Concretely, your positioning in the search engines depends directly on the number and the quality of the links which point towards your Internet site.
You must therefore do everything possible to obtain a maximum of quality links so that Google and the other search engines consider your website as relevant. You will thus optimize your referencing and be able to claim the first places in the search engines. Ok, but how do you get links to your website? That’s the whole point of this article!
Already, what is a quality link?
As we already discussed in the introduction, a link that has value is a quality link. It is still necessary to be able to define what a quality link is! A quality link is a link that meets good practices dictated by Google and search engines. Thus, a quality link is a link which:
Comes from a website popular in your field of activity;
Is located at the beginning or at the heart of a content (and not at the foot of the page);
Is located in content of at least 300 words (ideally 2000);
Is positioned on a strategic keyword;
Your Positioning In Search Engines Depends On 3 Criteria:
Concretely, for the last point and taking this article as an example, it is important that the link is positioned on an expression of the type ” choose your keywords well ” rather than an expression of the type “Find out more” or the name of your website.
Getting links to your website at all costs? No !
At the very beginning of natural referencing, it was enough to put as many links as possible on as many sites as possible to be well referenced. Regardless of the nature of the websites and the location of the link on the page.
Google quickly understood that these practices negatively impacted the relevance of its search results and updated its algorithm to penalize bad practices. Very often the penalties result from the abuse of certain good practices. To avoid search engine penalties, here’s what not to do:
Buy too many links;
Write too many sponsored articles;
Obtain links on sites unrelated to their activity (eg pornographic sites);
Put an optimized link in the signature of posts on the forums;
Optimizing the anchor of a link too much;
This last point requires some explanation: the anchor of a link is in fact the expression on which the link is positioned.
To illustrate what not to do, I have a very simple example: recently, a blog reader left a comment on one of my articles explaining to me that she had taken a web training course in Bordeaux. In her comment, she put a link on the expression “bordeaux web training”. However, this expression makes no sense and its syntax is bad. The anchor used is therefore too optimized.