How many words to be well referenced – blog article. Why do long articles position better? Because they Colombia Email Address right keywords and responses to user queries. You must also regularly feed your website to be well referenced on Google. That’s what your competitors are doing… A showcase website is useless! Second, you don’t write a blog post or website page the same way you write content for a brochure or product presentation. For good natural referencing (SEO), there are rules to follow. Markup, structure, internal and external links, images, and media … All these elements and many others enter into the way in which Google will position your page in relation to the competition.

To find out more: How to write content for the web? You must have a technically flawless site. All the sites that are first on Google load fast, are secure, and are suitable for mobile browsing. With the latest updates to the Google algorithm, even with the best content, you can say goodbye to your first place if your site is slower than average or the ergonomics of its mobile version is not optimized. You should also avoid as much as possible broken links (404 errors), redirection issues, and other worries that will give Google a bad image of the health of your site. To find out more: How to improve the speed of your website?

You must earn inbound links

Here, we will keep it simple. A link that points to your website is equivalent to a recommendation for Google. The more links you have that point to your website, the more relevant Google will consider your site to be and the more likely you are to be first on Google. With links in quantity and especially of good quality, your site will have better authority. This criterion is important to hope to gain the top positions on search engines. To find out more: How to get links to your website? In conclusion. These 5 ingredients are essential to be first on Google. If you are missing one, your website will not be seen by your prospects and customers.


If you don’t move, you run a lot of risks. The buyer requires you to modernize your marketing and sales strategy. It is an obligation for you. Otherwise, I’ll give them to you in a jumble, you risk: To wear out your salespeople who are fed up with catching wind by phone; Having trouble recruiting good marketers or salespeople; Damage your brand image and your innovative positioning; To lose customers; Because yes, if you are not present on the Internet or if you are content to have a showcase website, the buyer will not see you. Or if he will see you. But now you know it. At best, he’ll find you boring. At worst, he will be frustrated and will look elsewhere. So what do you decide?

The right indicators

The challenge is to start by understanding your target’s profile. Then defining the right keywords and writing high added-value content. Then, you will naturally gain links from websites that cite your content and you will slowly move towards your goal: first place in Google. Do you want to improve your positioning on Google? Check out our guide to SEO for your website! A persona is a representation of your ideal customer. To create the perfect Emailing, it is essential to analyze each of your campaigns. You won’t create the perfect email the first time. As you may have noticed from reading the first 4 steps, and Emailing is made up of different ingredients, each equally important.

To analyze your Emailing campaign, you must determine the KPIs (Key Performance Indicators) allowing you to gauge the level of achievement of your initial objective. Here are the main indicators to follow in an Emailing campaign: The deliverability rate: it allows you to measure the quality of your email address base. It is the number of Emails delivered divided. The open rate: this is the number of emails opened divided by the number of emails delivered. Here you measure your reputation as an advertiser. If your open rate is low, it means that your contacts perceive you as an uninteresting advertiser or worse, a spammer! The click-through rate: this is the number of clicks divided by the number of emails delivered.

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