On social networks, 84% of users share content to support a cause and less than one in 2 users share products that interest them. In other words, if Oman WhatsApp Number List media, you won’t get meaningful feedback.

As a preamble to this article, I told you that my blog now allows me to be regularly requested to lead conferences or trainings. Why? Because my blog has allowed me to position myself as a visible expert in digital marketing.

By posting quality blog posts around your field of activity, you are going to demonstrate to the whole Earth – well I’m exaggerating a bit… whatever! – that you master your subject and that you are the company to contact in case of need!

The buyer is cautious and he will seek to validate that your innovative offer is indeed the best to respond to his problem and help him achieve his objectives.

By creating a blog for your innovative business, you have the opportunity to show them that you excel in your field and that you are an expert in their problem.

To do this, all you need to do is publish quality articles on a regular basis and treat your subject in depth and effectively.

If we summarize all these reasons, the blog will allow you to operate different levers to attract more visitors to your website. But your blog will do so much more.

By publishing quality blog articles and providing in various places on your blog registration forms for your newsletter or to download premium white paper type content, you will be able to retrieve the contact details of your visitors who are most likely to be. interested in your products and services.

To Generate More Leads

From there, by delivering them personalized communications at the right tempo, you will be able to transform them into leads and ultimately convert them into customers!

The most effective types of content to generate qualified leads
Blog articles remain by far the content that is considered to be the most effective in generating leads on the internet.
The B2B buyer is always more autonomous. Today, 59% prefer to do without contacting a sales representative to buy. Your salespeople can no longer just present your offer to attract the modern buyer.

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Salespeople must effectively support the buyer in his thinking by offering him high added value content answering the questions he asks himself throughout his purchasing journey.

As you can see from the infographic above made by the SEJournal agency , for 41% of businesses, blog posts are the most effective type of content in lead generation. To go further, the blog is in my opinion the lever that will bring you the best return on investment (ROI) for various reasons.

First and foremost, although it takes time to feed it, the blog is easy and inexpensive to set up. In particular, there are platforms like WordPress which are intuitive and which will allow you to create a business blog in a few half-days of work.

Then, thanks to tools like Google Analytics, you have the possibility to analyze the performance of your actions on your blog in real time . You can check the number of visitors to your blog, the articles that attract the most traffic, the blog articles that perform less well … You have a lot of data at your disposal to make the necessary changes and optimize your strategy.

For A Better Marketing

Generate more leads, improve your visibility, establish a relationship and dialogue directly with your customers and prospects… Just as many reasons to convince you to create a business blog. Are you convinced? Let’s take action!

How to start a business blog?
Determine your goals
First and foremost, it is important to determine your goals: why do you want to start a blog? What do you really expect from it?

These questions are essential. Many still make the mistake of starting a business blog today because it is trendy or their competitor has one… Unfortunately, this is not the type of thinking that will get you results!

Of course, that’s something to consider when deciding whether or not to start a business blog. However, this decision must first and foremost be made according to your own objectives.

These objectives must be clear, precise and realistic. They should also be consistent with your overall goals, the main goals of your business.

For example, if you want to develop your sales to the target of 15-25 year olds, the goal of your blog may be to develop your brand image with them and attract more targeted traffic for 15-25 year olds.

List and mobilize your resources
Before taking action, you should list all the resources you have available.

The budget of course, but also internal skills (maybe some of your employees already manage a personal blog?), Their motivation for this new project and the time they have.

This of course depends on the size of the company, but it is advisable to set up a real internal editorial staff: the editor-in-chief, you most certainly, and the editors.

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