Badly used, social networks will waste a lot of time: you can spend hours writing the perfect post. And even Mali Email List brings you. Customers, it’s useless! So how much time do you need to spend on social media to be effective? Set aside time to work on your Social Media strategy. Not a week goes by without me noticing the importance. Of working on a strategy to communicate well on social networks. I can no longer count the number of companies that I met. Which did not understand why their social networks did not bring them anything. And which had no defined strategy. Could this be your case? Do you tell yourself that you don’t have time to work on a strategy?
For your social networks and that you prefer to allocate the little time you have to act? This is a crucial mistake that will waste your time in the long run. Very recently, I met an innovative company that had been communicating. On social media for 18 months. She has never won a client with social networks. And contacted me to support her in defining her Social Network strategy…! What a waste of time isn’t it? To gain customers with social networks, it is essential to allow time to define a strategy in which you will identify in particular the right social networks on which to invest and your editorial line. Set aside time to think about who your customers are.
Set Aside Time To Define Your Social Media Goals
To gain customers on social networks, it is also important to take the time to understand who your customers are: what are the problems they encounter? What are their expectations? Their areas of interest? Their uses on social networks. The buyer no longer expects you to simply promote your offers. The buyer expects you to accompany him in his reflection by answering the questions he asks himself throughout the purchase journey. If you don’t take the time to define precisely the typical profile of your ideal client – your Personas – you will not be able to win clients with social media. Let’s face it: Social media is all too often taken lightly by companies that rarely take the time to set specific goals.
However, it is essential to work on your objectives in order to then deduce key performance indicators that will allow you to monitor the relevance of your actions on social networks in real-time. This naturally brings us to the next point. Schedule time to analyze your social media posts. To communicate well on social networks and gain customers, it is also vital to take the time to analyze each of your posts. What posts work best on your social networks? Those which do not work or too little? Here too, you will save precious time in the long run. As is often the case on the networks, it is necessary to prioritize quality over quantity in order to gain customers.
Communicating On Social Media Will Take More Time At First
At this point in the article, you must be wondering how long is it going to take you to do all of this for your social networks? If you take the time to analyze your posts and save the time you are wasting today posting content that doesn’t actually earn you anything, you may be spending less time on social media than you spend. today. How much time to spend on social networks? 6 hours a week my captain! According to a study carried out by Bristol Strategy, 84% of marketers find that it takes about 6 hours a week on social networks to gain customers and generate ROI (Return on Investment). This study confirms what I have generally noticed with my B2B clients.
We spend about 6 hours per week managing social networks and as much for the social networks of each of our clients. Here is the approximate distribution of our tasks on social networks: Monday: 1 hour to respond to comments and customer requests + 1 hour 30 minutes to create and schedule the week’s publications. Tuesday: 30 minutes to respond to comments and customer requests. Wednesday: 30 minutes to respond to comments and customer requests + 1 hour to work on a very engaging substantive publication (video, article, etc.). Thursday: 30 minutes to respond to comments and customer requests. Friday: 30 minutes to respond to comments and customer requests + 30 minutes to analyze the performance of the week.