To improve the SEO of your website and take the top spots on Google, it is important to understand its mechanism. How does Georgia WhatsApp Number List the search results? How does Google work? Here are the 4 steps to remember in computer graphics!
You know it: to develop your image and / or your turnover on the internet, this inevitably requires the good referencing of your website on Google. So how do you do it?
Before you launch into actions aimed at improving the SEO of your website on Google, it is important to understand the mechanism of the search engine. Do you really know how Google works?
Step # 1 – Google robots scan your website pages
Google Bots are Google’s robots that scan the web. They move from link to link and record the content of every page they visit.
Take for example this web page. The Google Bot will scan this page and record all of its content. He will then visit all the links on this page like the one below. Google Bots repeat these actions without interruption.
Google Bots send all the content they scan to an indexing engine. To optimize the referencing of your website on Google, you must therefore have internal and external links that will promote the exploration work of Google Bots.
How Does Google Search Work?
To improve the exploration of your site, it is recommended to:
1 – Make sure that the pages of your site are accessible without usernames and passwords. Google’s robots are not able to connect to a customer area for example.
2 – Create a sitemap. It is a file which presents all the pages present on your site as well as information on the date of the last update or the versions in other languages for example. The robots read this file which facilitates their exploration work.
3 – Avoid creating pages that do not include links to other pages on your site. The more the pages are linked together, the better their chances of being crawled.
To go further: 5 reasons why your site does not appear on Google
Step # 2 – Google indexes the content transmitted by the robots
As we have seen, Google Bots scan all web pages and transmit the content to a Google indexing engine. These web pages are then indexed according to the words that constitute them.
Content analysis allows robots to understand more precisely what the page is about. It will then be classified in the Google index, the huge database containing all the pages and content known to Google.
Neutral words ( Stop Words ) such as le, la, du or de and so on… are not taken into account in Google’s indexing.
To improve the indexing of your site, it is recommended to:
1 – Use the right keywords and a semantic field developed around the theme of your page.
2 – Create descriptive titles and sub-titles, which clearly illustrate the content on the page.
3 – Do not put important textual content in the form of images or videos. Although Google interprets them better and better, media content is less well taken into account by robots.
What Is The Benefit Of Remembering
To go further: How long does it take to be well referenced on Google?
Step # 3 – Google assesses the relevance of web pages
Now that it has indexed these web pages, Google will evaluate their relevance in order to judge whether or not they correspond to Internet users’ searches.
The relevance of a web page is evaluated according to various criteria by Google:
The keywords of the page;
The position of key words on the page (in the URL address, in the titles, at the beginning of the text…);
The frequency of use of keywords on the page (neither too much nor too little!);
The number of external links pointing to the page;
The quality of the links pointing to the page;
To go further: How does natural referencing (SEO) work?
Step # 4 – Google displays the search results
Finally, for each of the requests made by Internet users, Google consults its databases and presents all the web pages that it has indexed including the keywords of this request. The results are sorted by Google according to their relevance, from most relevant to least relevant.
Google also takes into account other elements such as the geographical area of the Internet user or the language of his browser. To go further: How to properly reference your website?