Awareness stage in the very first stage of the buyer’s journey. First impressions are everything. Your customer’s first impression of your brand can appear to them in the form of a UK phone number google  search. An ad on social media. A recommendation from a friend. A youtube video. And a long list of etceteras. They have questions in need of answers. Problems that need to be solved. And you have come to help with that. The awareness stage is the time to make a powerful entrance. And you can do this by catching their attention with the right type of video.

What types of video can be used? How-to videos an educational or “how-to” video has a clear goal – to be helpful and easily shareable. This is a great opportunity to create fun and helpful videos that answer the questions your prospects are searching for. Easily addressing your customers’ needs. Branded UK phone number videos on the other side of the spectrum there are branded videos. Which are mostly about entertainment. When using branded videos. You’re creating content that’s fresh and fun. Focused on being useful. Interesting and viral. But also giving your audience an idea of the spirit of your brand. 

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When making branded videos. Be creative. If you have fun making them. Then your potential customers will have fun watching them. And they’ll be craving more. Pro tip: high-quality. Short videos are the most effective videos to attract and hook your audience. Look at this great example from ikea. Ikea () . UK phone number Consideration stage how will you be improving your customers’ lives? In this stage you let them see how they can integrate your product into their lives. And how it can make their lives easier.

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The consideration stage involves taking your customers to the next level. Introducing more product information and resolving any issues that would stop them from getting to stage three. Why is your brand the best? Why is it better than the others? To answer these questions. One of the best ways to do it is UK phone number by using explainer videos. Explainer videos explainer videos typically consist of detailed information defining a product. Service or brand in under  minutes or less. It’s an amazing resource to guide your customers to take the next step in the journey. This is because you can use it to generate visibility. Attract visitors to your site. Convert them into leads. And finally. Convert leads into customers.

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A standard explainer video usually highlights a problem. Followed by a solution. How this solution works. And a call to action. It’s also very important. As always. To make your videos interesting. This will grab and retain your customer’s attention. With an animated video you can make your prospects aware UK phone number of the problem they have. And you can present your product as the perfect solution to help them out in an informative and entertaining way. Let me show you an example: animated video production for “beezer” by yum yum videos.  . Decision stage the last part of the buyer’s journey is the decision stage. Now that your prospect is familiar with your brand. They are now interested in you and it’s time to make a decision.

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