In addition, you can also indicate specific topics and keywords. Feedly then takes care of finding the Switzerland WhatsApp Number List it in your dashboard.

Perfect for consulting, at a glance, the latest articles published by experts in your sector or specialized media!

Let’s finish this list with one of the most complete tools on the market: Curata. Dedicated to companies that rely heavily on content curation, this software:

Learns the preferences of your users. Filters duplicate content. Share the best content on your social networks and / or integrate them into your newsletter. How to do effective content curation: the 6 key steps. If 85% of companies attribute their success to content curation, it’s because they implement it effectively. Do you also want to strengthen your content marketing thanks to this strategy?

Here are 5 steps to follow for your content curation to work!

# 1 – determine your curation strategy
There are several ways to conduct a curation. Before you start, you must establish a content distribution charter. What are the rules to follow to ensure the consistency of your content marketing and meet your objectives?

You can choose one or more of these approaches, sharing:

Articles with which you do not agree when giving your counter-arguments.
Articles that you approve of, but that require further development on your part.
A curation journal, at regular intervals, grouping together several articles.
A weekly recap of news and research in your market.
A chronological curation, to give the evolution of a last minute news or a developing trend
Or vary these different approaches depending on the news in your sector, your editorial calendar or your objectives!
# 2 – Choose the broadcasting channels

Compiles Content From Many Sources

Where are you going to distribute your content curation? In what form ? There are several ways to present outside sources. Here are some ideas:

Your blog
If you want to strengthen your SEO and increase visits to your website, sharing your curation on the blog is an effective technique.

However, be careful not to copy / paste the content! You can cite the introduction, for example, and invite visitors to continue reading on the site where the original content is located. You can also display a widget, on the home page or in the blog sidebar, containing an RSS feed with your favorite sources.

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Finally, some companies publish, every week or month, a press review containing articles that meet the needs of their customers. This allows them to offer a new point of view to their audience, while enhancing the fact that they keep abreast of trends in their market …

an example of content curation in a blog post
This is what Club Freelance does, for example. It brings together external articles on topics that concern independent workers, such as cybersecurity, the Cloud, Artificial Intelligence, etc.
Your social networks
To boost your visibility on social networks , it is essential to be constantly present in the news feed of your subscribers. The problem is, in order to achieve this, you have to constantly post content. Curation then becomes the best way to maintain a link with your audience!

Whether on your Facebook, LinkedIn or Twitter page, you can regularly share your discoveries… and take the opportunity to find relevant content. By following hashtags, influencers and experts, you’ll have enough material to ensure a daily presence.

Analyzes The Relevance Of Retrieved Articles

In addition, valuing user content helps you bond with your community and recruit new qualified subscribers. This technique also encourages them to share your content in return.

An example of content curation sharing on social networks
For example, Sophos France shares cybersecurity news from reputable IT media. This allows it to promote its expertise (IT security), while offering relevant information to its subscribers.
Your newsletter
Just like social networks, the newsletter helps maintain the engagement of your prospects and customers. But you still need to have enough material to send it at regular intervals!

The idea is therefore to supplement it with articles, infographics, videos or tutorials from external, but relevant sources!

# 3 – Select the sources for your content curation
Please note that the content curation differs from the day before. In this case, you need to find sources that publish information that may be of interest to your audience.

You will therefore avoid selecting competitor blogs, brand ambassadors, and articles sponsored by similar businesses.

Instead, focus on neutral and complementary sources, such as specialized media, bloggers or your own employees.

In addition, avoid automating the sharing of your curation. You need to ensure that each piece of content shared is of genuine interest to your audience.

# 4 – Check the facts and figures before sharing the content
Even though the tools help you find relevant content, they cannot always verify the veracity of facts, figures or statistics.

Before you share content with your audience, make sure you understand it and avoid fake news. Even though the content is from a credible source, some data or statistics may have changed.

# 5 – Add your ideas and comments
Curation is not just about selecting and transmitting one piece of information. Especially if your goal is to improve your image and your online reputation.

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