With the Internet and social networks, the buyer has become more demanding. With all the information he needs to Micronesia Email List sell your offers. He wants more, much more! 1. To seduce the buyer, stop selling: support With the Internet and social networks, the buyer has become independent. Before you had the information and the buyer had to consult you to meet his needs or solve his problem. Now the buyer has all the information they need just a click away and that changes everything. The buyer now conducts the majority of their buying thinking on their own. Worse, nearly 6 out of 10.
B2B buyers prefer to do without contact with a sales representative in the buying journey. If the buyer agrees to get in touch with you. It is not so that you repeat everything he may have read throughout his purchase consideration. The buyer wants you to accompany him in his reflection. And that you answer each of the questions he asks himself throughout the purchase journey below. Buyer journey: how to attract customers with Inbound Marketing. You’re mission if you accept it is here to demonstrate to the buyer that you are the best. Option to solve their problem and help them achieve their goals. 2. To seduce the buyer, personalize and contextualize.
To Win Over The Buyer
The buyer is over-solicited on the Internet: he receives an average of twenty e-mailings each day and has developed the habit of being able to get in touch with everyone and anyone on social networks. Concretely, to attract and retain the attention of the buyer, you must personalize your messages as much as possible but go further by contextualizing them. What does it mean to contextualize a message? Today, companies have understood that the basis is to personalize their communications. Suddenly, they add the first and last name of the recipient in their email and that’s finally about it. The buyer expects a lot more from you! The buyer filters in an ever more strict way the messages.
He receives and the content that is presented to him on the Internet. To seduce the buyer, you must therefore bring contextual elements specific to his daily life so that they are fully reflected in your communication. An element of context is an element that recalls the buyer’s daily life. For example, if I tell you that as an innovative company, commercial prospecting is not easy because you have to attract the attention of a buyer who does not even suspect that a new offer like yours exists, does that speak to you? That’s the context! 3. To seduce the buyer, be altruistic This exchange on the expectations of the modern B2B buyer, I have it regularly with marketers.
You Need To Provide Them
And leaders of innovative companies. At the time, my arguments make sense for these companies who then review their way of communicating but they are often overtaken by their old demons: they write content that deals with the problems that the buyer encounters – that’s good! – but they switch too quickly in the auto-promotion – and that is much less good! The buyer is not fooled: to seduce him, you must be sincere in your approach and publish content, like this one, which genuinely seeks to resolve a buyer’s problem without standing directly behind your offer! Don’t sell anymore, help! 4. To seduce the buyer, go at the right time With his smartphone, the computer at work.
The tablet at home and even the connected watch, the buyer is connected without interruption to the Internet. This does not mean that you have to communicate indiscriminately. To attract the buyer, you must send your communication at the best time. Lately, I had a reflection that will illustrate this point well: I was on a client file one evening and my daughter was quite agitated. To calm her down, I launched YouTube on the television to put on a series of nursery rhymes ( for parents you know this trick, am I wrong? ). And there, after a few minutes, an advertisement for I do not really know what consumer product (which is to say that it did not really mark me!