You probably know from experience that just driving traffic to your website with content. Social media. And paid ads is only half the battle – you either need to get more specialized landing pages. Or perfect them so a visitor considers buying. That means creating an effective and emotionally Ivory Coast Phone Number compelling case that showcases your product or service in the best possible light. Here are 17 tricks to making any landing page convert. Let’s get started. Conversions guide free download the ultimate guide to conversion optimisation for small business first name * email * download now 1.  you can add an explainer video that introduces a visitor to you and your services in a no pressure way. 

Craft the most compelling headline research shows that you have 0-8 seconds to capture a visitor’s interest with a compelling headline and landing page. After the eight seconds is up. Ivory Coast Phone Number Most visitors leave. The headline is the first thing a visitor sees. Ultimately deciding whether or not they want to stick around. When writing an effective headline. You should aim for a mix of contextual keywords paired with emotional elements to increase click-ability. Start with your focus keyword(s) and build emotional triggers around it. Such as in the example below. 

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Image source: sitepoint if you’re looking for help. Try out this tool from coschedule which will analyze your headline and provide insight into whether it’s good or bad. 2. Add a video landing page videos are more popular than ever. Product videos are a great way to entice and entertain a visitor. In Ivory Coast phone number fact. Landing page videos have been shown to increase product purchases by 144%. You can embed a video within your header or display it in other formats; many businesses these days. For example. Use video backgrounds on their landing pages that automatically play upon opening (avoid auto-play audio.) or.

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How do I know? I launched this seo minneapolis landing page. And literally within hours it converted a visitor into a lead who became a very solid customer. People feel like they get to know you when they get introduced to you. Your team. Or your offer via video. It’s almost more intimate than any combination Ivory Coast Phone Number of photos and text that you could come up with. 3. Try long-form content you could see more leads come in with long-form landing pages. It’s been shown that long landing pages can net 220% more leads than a primarily above-the-fold landing page. It gives you more opportunities to craft compelling copy and achieve higher keyword saturation for search. 

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By appealing to both humans and search engines. You increase the likelihood of driving organic traffic and increasing conversions. Creating long-form content sounds daunting. But try these three tricks to make it easier: make an outline of your goals and decide: who is the content for? Why Ivory Coast Phone Number will it matter to your audience? What will make it successful? How will you measure it? Use keyword research to come up with new topics: use keyword planner to see what people are searching for. Incorporate those keywords into the headers and copy on your page for improved seo. Use current content to inform new content: your highest-performing pages can inform you of new content ideas. 

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