I didn’t really do it for the blog. Suddenly, I saw that my traffic was increasing but I didn’t really know why. I went Guyana Email List of times. As proof, of the 500 blog articles that are online, 250 bring us 90% of our monthly traffic. I’m not saying that the other 250 didn’t bring me anything, but I clearly lost time. By analyzing the performance of my actions, I can now identify the topics that appeal the most and the techniques that work best. I can therefore optimize the SEO of the blog and my communication on social networks. His own prospecting blindly

But the way you communicate on social networks will not be good on the other hand … There are some good practices to follow to communicate well on social networks. The number of subscribers/fans. The larger your community, the more effective your Digital Marketing strategy. Monitoring the number of subscribers you have on social networks and to your newsletter is essential to check the relevance of your Digital Marketing actions. The indicators to follow to measure your return on investment The number of leads generated. A lead is a prospect who has shown interest in your business and your offers. The of leads you generate on the Internet is a crucial indicator to measure the return on investment of your Digital Marketing strategy.

The number of clients won

The number of qualified and mature leads generated. Not all leads are ready to buy. 73% of leads are not. So you can’t pass these leads on to sales reps, they won’t be able to convert them into customers. It is important to fuel the buying thinking of your leads to bring them to maturity before sending them to salespeople. The number of qualified and mature leads that you generate is, therefore, an essential indicator to measure the performance of your Digital Marketing strategy. The number of opportunities sent by salespeople. This indicator is an important indicator to measure the return on investment of your Digital Marketing strategy: for a lead to be converted into a customer, you must send him a quote.


It is very often the only indicator – with the following one – which interests (wrongly!) Your General Management. The number of customers you have naturally testified to the good performance of your Digital Marketing strategy. The volume of turnover generated. This is the continuity of the previous indicator. The turnover you generate with your Digital Marketing actions allows you to directly measure your return on investment. Customer life. Your Digital Marketing strategy must also allow you to retain your customers. The average lifespan of your customers is therefore an excellent indicator to measure the effectiveness of your Digital Marketing strategy. The length of your sales cycle. If you are in B2B, your sales cycle is often long and complex.

We are talking about Persona

Reducing the length of your sales cycle is, therefore, a major issue. The acquisition cost. Winning a new customer is expensive. Very expensive. One of the objectives of your Digital Marketing strategy must be to activate the best levers to reduce your customer acquisition cost. Conversion rates. There are 3 major conversion rates to follow on the Internet to validate the performance of your Digital Marketing actions: the visitor conversion rate leads, the conversion of the leads rate >> qualified and mature leads and the qualified leads conversion rate and mature clients. Do you want to generate more Return on Investment with your Digital Marketing Strategy? Opt for Inbound Marketing! You must define these demographic characteristics fields of activity, function, turnover, etc.

And these behavioral characteristics (the content that he consults, the way in which he is trained and informed, etc.). To go further, I recommend that you consult our guide to creating your Personas. You need to create content that helps … and promote it. Now that you know your ideal prospect inside out, you are able to identify the questions he asks himself and the problems he encounters during the 3 phases of the buying journey that we have seen previously. You can now deal with them in articles that you will publish regularly on your website. This is how you attract qualified visitors to your website and convert them into customers in the modern buyer’s age.

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