Book Marketing Socrates on Sneakers Elke her book Socrates on Sneakers in March 2020 , a philosophical guide to asking good questions. The book became a bestseller and came in at number. Management was nominated as Best Spiritual Book 2021 and received a lot of media attention. The result is that almost 80,000 copies have been sold and that counter will continue for a while. This is an exceptionally great success for a Dutch non-fiction book. The marketing of the book therefore already started while writing.

Habits, Once Learned

Which tactics you can use that others do not yet use. What is the missing statistic in your industry? Do you dare to share all the knowledge that is in-house completely publicly? Can you Philippines Phone Number up with something of your own and apply it very consistently? Whether they are or a specific format that is still little used. And do you dare to persevere if it does not immediately yield the intended success? Because sometimes the impact only arises when you have made and published a lot and people start to see it in its entirety. Creative reuse of content For more impact with almost the same resources or because you combine offline with online. These are 6 examples of special content that I have noticed lately. But I’m sure I missed a lot. So do you have any suggestions for content that is also extraordinary and successful? Put them in the comments!

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Can Never Be Forgotten

That is daring, but this approach has brought many people into contact with part of her book and they got a first impression. Almost like leafing through a book in a bookstore, but now at home. Companies (and authors) are often afraid that they will ‘give everything away’ in their content if they share a lot. But that fear is rarely justified. Certainly in the case of a non-fiction book you can safely give away ‘everything’. Nobody sees everything or goes looking for the entire book in the form of free blogs and posts on social media. By sharing the content extensively, you help the marketing of your book. With these sales figures, Elke Wiss has shown how well this approach works.

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