As you will have noticed, the best time to post varies from one social network to another. I therefore recommend Bahamas WhatsApp Number List and equip yourself with a social media management tool like Buffer or Hootsuite . These tools allow you to schedule your posts for all of your social networks and not have to be standing in front of your PC or Smartphone to post when M.

Another tip that allowed me to significantly develop the impact of my actions on social networks: rather than posting on social networks at peak hours – like 8 a.m. or 3 p.m. – prefer to publish 5 minutes before or after – for example 2:55 p.m. Why ? In fact, it’s common sense: people often have meetings at peak hours, suddenly 5 minutes before they are often waiting and therefore spend this free time on their smartphone. Also, when they leave an appointment, they have the same reflex: they take out their smartphone to be sure not to have missed anything during their appointment. Posting on social media 5 minutes after a full hour is therefore also relevant.

You know it: your development on the internet depends directly on your ability to create quality content. Yet, are you having trouble getting started? You don’t know where to start or what content to create to attract new customers? Follow the leader !
Studies are unanimous on the subject: companies spend more and more each year on their content marketing strategy. The reason is quite simple: to develop on the internet, they must be visible on search engines and this inevitably involves the creation of optimized content.

Content Is King!

To take full advantage of content marketing and stand out from the competition, it is necessary to define and document a precise content marketing strategy . In this process, you must in particular determine what types of content you must create to reach your target. Here is an overview of the types of content available to you and their advantages.

What content to create to boost your business?
Inspiration is a difficult concept to master and we are all affected by the blank page syndrome! If you only knew how much time I wasted meditating to find the topic of this article… And that wouldn’t happen if I stuck to the editorial calendar that I quickly set for this blog. The shoemaker is always the worst shod as they say … Fortunately, my clients are better students!

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To avoid wasting time and demotivating yourself, it is therefore important to set an editorial calendar and stick to it. To help you, here are the different types of content you can create, their benefits, and the posting frequencies that I can recommend from my experience.

The benefits of blogging for your business
The blog post is essential content for your content marketing strategy. Indeed, the blog article allows you to directly improve your positioning in search engines by contributing to the optimization of the natural referencing of your website. Of course, for this, you will have to respect the rules of web writing but the game is clearly worth the candle.

The main difficulty here will be to keep up the pace over the long haul. Writing a blog post isn’t too complicated, but doing it regularly is another story!

The Difficulties You Will Encounter

The frequency of publication
To get a minimum of results, I recommend that you publish at least one blog post per week. Your blog post should contain a minimum of 300 words to rank well in search engines.

The benefits of video for your business
Video takes an increasingly important place in communication. This is due in particular to the trivialization of mobile internet browsing via smartphone and tablet. Video enjoys a higher engagement rate on these devices.

The difficulties you will encounter
It is less easy to create a video than a blog post. Creating quality video requires minimal hardware investment. Your video should provide the best picture and sound quality.

The frequency of publication
The frequency of publication of your videos depends directly on its format: a report, a customer testimonial or a tutorial are different and require more or less time. I recommend that you publish one video per quarter here.

The benefits of illustration for your business
What I mean by illustration is an image accompanying a quote, a key figure or even a caption. Concretely, it is a question here of conveying key information in images. The advantage of the illustration is that it is extremely viral content, which is very easily shared on social networks. The illustration catches the eye and commands attention, especially for mobile users.

The difficulties you will encounter
ANY ! You just need to use free image banks and add your information to them via a basic editor. You don’t need any special graphic design skills to make a quality illustration. You can use online tools designed for this purpose like Canva or Pablo by Buffer.

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