Wicks added a YouTube channel where he could share longer workout videos. What he once again excelled at was consistently shooting video after video. But also by publishing blogs and posting a lot of messages on social media. Every day again, even when hardly anyone looked or read his blogs. His fame slowly grew and in 2017 you couldn’t ignore him anymore. But it could have been worse, or rather, better. Fast forward to March 2020. Just before Wicks was due to go on a school tour with his fitness program, the UK went into lockdown.

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That means he promised to do a live workout on YouTube every working day that families could participate in to stay fit during the lockdown. Which then lasted 18 weeks… But Joe Pakistan Phone Number did the workout every day. That was picked up by the media and on the most watched day, 950,000 people watched his livestream. A world record and many more fans. The secret behind Joe Wicks’ success: 2 ingredients Those who have only recently discovered Joe Wicks will see a content machine with an entire team behind it.

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Still, he started out as a loner. So what makes his content strategy successful?Besides the fact that he was one of the first to embrace the short video format, 2 ingredients play the leading role. First of all, he was super consistent with creating and publishing his content. Even when he still had few followers and viewers and had the feeling to do it for Jan with the short last name. Eventually his audience grew. The second was his passion. He thinks sports and workouts are the best there is and really wants people to have a healthier lifestyle. You can see that passion in everything he does, he clearly has fun making videos and that makes him authentic. Ultimately, though, the success of his content revolves around combining that authenticity with consistent execution.

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