Do you see your book as an investment? Then you see your book as a marketing tool. Ultimately, it also contributes to increasing your turnover, but strategically, in the longer term. That does not exclude the fact that you also want to sell as many books as possible in this case, because a large sale is also recommend if you want more brand awareness, for example.

This trade-off determines how you approach marketing, of which the price of your book is an important part. You really ne to discuss with your accountant how you process the costs. Now let’s take a closer look at the models.

The cost model

In the cost price model, all production costs (such as editing, design and printing costs) are first add together.

Furthermore, a margin of 45% usually goes to the bookstore. Do you self-publish your book? Then the rest is yours. Does a publisher publish your book? Then you receive royalties, usually about 10% of the net sales price.

Price perception

Determining f your book. A book that is four times more expensive than the average book in the same category will come across as very different from a book that costs less than a tenner. The price also influences not only how people see your book, but also how much commitment they have to do something with it.

It is often smart to choose the same price category as the books you want to be among. With that you say that your book is also ‘that kind of book’. Or go above and beyond to show that your book Hospital Mailing Lists offers more value than the rest. The trick is to find the balance between what you want your book to radiate and yield, and what consumers expect from your book and are willing to pay.

Hospital Mailing Lists

You see it more and more often: a book like tiny offer . In other words, an accessible entry-level product to get people into your funnel. The first step is often collecting data, for example to expand your mailing list.

With regard to price perception, I just wrote that a cheap book is taken less seriously than a more expensive book. Nevertheless, the funnel book is ex

tremely popular. The reason is very simple: a book for a few euros is bought much sooner than, for example, an expensive training and even earlier than an average-pric book.

The chance that someone will also say yes to your follow-up offer after a yes to your book is real, and in any case a lot higher than a yes to an advertisement with your most expensive product or service. But why on earth would you have a book print? Wouldn’t it be better to use a free e-book ? The short answer is no. The market is compus an email address in exchange for a free e-book is therefore diminishing

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