All the companies we meet are convinced of the importance of the internet and social networks. Unfortunately, when we Netherlands Phone Number List of ROI. It is often very difficult for them to give us a clear and objective view of the results obtained. Here’s why. It often happens that we are contacted by companies who have tried to communicate. On the Internet in order to generate leads and acquire new customers but who, after a few weeks. Got bored of not seeing significant results. We also meet companies who invest crazy sums in their Digital. Marketing with varying degrees of success but who have no precise idea of ​​their ROI. They are gaining customers with Digital Marketing but are aware.

The range of tools is wide: forms, CTAs (call-to-action), Landing Pages, the launch of a company blog, the opening of accounts on social networks … Do you want to fully exploit the full potential of Marketing Automation? Build the Perfect Inbound Marketing strategy with our! In a burst of enthusiasm, the people in charge of marketing often make the mistake of dispersing themselves by attacking all its subjects head-on, without really preparing. Even if the implementation of many tools brings increased visibility, you must first define a strategy – or action plan – to know where you want to go. To properly measure the ROI of your Digital Marketing, it is essential to have worked before launching.

Perfectly Meeting The Expectations Of The Buyer

The major maneuvers on a documented strategy including in particular your objectives and the corresponding performance indicators to follow. We also recommend that you include in your Digital Marketing strategy an editorial calendar planning your actions over a period of at least 6 months. By establishing this schedule, you channel your enthusiasm and lay the necessary foundations to properly measure the ROI of your online actions. Without a goal, no ROI! Being better or more present on the Internet and social networks is not an objective in itself. An objective must be precise and must be able to respond to the acronym SMART: S for specific, M for measurable, A for acceptable, R for realistic, T for Timely (time-bound).


Our clients therefore express their objective as follows: We want to increase our monthly turnover by 50% within 24 months. Without clearly defining your objectives, you will have difficulty measuring the impact of your actions. You will have even more difficulties to have an accurate view of your ROI and thus determine the cost of acquiring a new customer online. Multiplying the tools is multiplying the risks. At the top of the ranking of Digital Marketing tools used by the companies we meet are Google Analytics, Google Adwords, MailChimp, Mailify or any other Emailing tool, a CRM and a mix of social networks. This approach reassures us about the desire to use a large number of levers on the Internet to optimize the ROI of their Digital Marketing.

His Behavior Purchase More Profit

However, when it comes to going into the details of the journey of a visitor to their site who becomes a lead and then becomes a customer… the difficulty of retracing this path through all the tools deployed is a real obstacle course. Do you know how to answer his questions without having to open all your tools and your Excel files? From which page the visitor converted to a lead? Since subscribing to our Newsletter, what actions has our lead taken? Did our last client from the “Internet” start their journey on our site from LinkedIn, Google Adwords or elsewhere? By multiplying the tools, you also increase the links to be created between them.

Are you wondering why your marketing strategy is not earning you as much as you would like? Are you looking to understand why you are failing to achieve your goals? To generate qualified prospects and acquire new customers? What if it was because your marketing strategy was out of date? Our clients are mainly innovative companies: what could be more paradoxical than an innovative company that pursues an old-fashioned marketing strategy? If only for your positioning, if you are an innovative company, we naturally strongly advise you to avoid the following 3 marketing actions. Beyond that, if only for reasons of performance and return on investment, it is important to devote your marketing budget to the realization of effective actions.

Leave a Reply

Your email address will not be published.