Below you’ll see an example of jewellery company. Monica vinader. Use the name of a well-known stylist (kim jones) in not only its email subject line but within the body content as well. Georgia phone number Using the brand’s relationship with kim jones in email marketing campaigns will increase both the company’s open and click-through rates as readers will be curious to find out what ms. Jones thinks. 3. Leverage personal recommendations do you know anything about your customers or prospects you can use to customize your emails to them?
Perhaps you know their first name? Even better. Do you know something about their likes and dislikes? According to experian marketing services. Personalized emails deliver six times Georgia phone number higher transaction rates but less than 30% of brands use personalization. Don’t lose out on sales by skipping over this easy but important email element. There are several ways you can personalize emails. Customize the subject line and/or customize the body content. In some cases you may be able to simply say “just for you” in the subject line. And use the body content for the payoff the way recipe app yummly does.
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Inside the app. Users can save recipe preferences such as “gluten free” and “vegan.” depending on the preferences. Yummly will send recipe recommendations personalized to the user’s tastes! What information do you have that you can leverage for your email campaigns? Think about it and make use Georgia phone number of it right away! 4. Make a splash with emojis emojis aren’t just for texting and tweets. According to a study by experian. 56% of brands that use symbols and emojis in their subject lines have a higher-than-average unique open rate. According to the study: the black heart symbol is the most popular but only
Lifts open rates by 2.2% of the five most popular symbols. The black sun with rays had the highest lift in open rates (14.9%) trying different symbols can add a ‘wow’ factor to subject lines. For example airplanes lift open rates by 10.7% while umbrellas generated a 50% lift. Your use of symbols has to make sense. Georgia phone number However. If you’re an airline carrier. Using the airplane symbol is smart! If you’re a shoe company using the airplane symbol may not make sense. Taking symbols a step further. Try using emojis like ulta does in the example below: seeing a colorful emoji in an otherwise black and
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White inbox is definitely eye catching and adds a playful element to what may be considered an otherwise boring form of content. Not every target audience will be receptive to emojis. However. Think about the context of your email and who you’re sending it to. For example. I wouldn’t advise sending an annual financial report to your board of directors with the heart emoji even if you’re really satisfied with your numbers! 5. Offer a Georgia phone number free gift but don’t call it that I think it goes without saying that we all love free gifts. The only problem is that the word “free” in a subject line will often land your emails in the spam folder. What’s a brand to do? Get creative with the ways you word your offer! Check out the example below from lyft.