Getting your website listed is a major issue. At a time when the buyer prefers to talk to Google rather than an Andorra Email List impacts your turnover. So how do you rank your website properly? 8 SEO experts reveal their best tips. Your customers are always more connected and autonomous in their purchase thinking. 90% of decision-makers admit to never answering a sales prospecting call but they are 61% to start their thinking on a search engine. A buyer enters an average of 12 searches on Google before contacting a business. The buyer wants to lead his thinking alone and at his own pace. You must respect this expectation and these new purchasing behaviors.
Others see the opportunity to implement an online development strategy that is less expensive, replicable and that brings value to the buyer. To make it an opportunity and gain customers on the Internet, you must have a good listing of your website. Problem! Competition is fierce and very small businesses / SMEs often have to fight with large groups to be visible on Google. So how do you do it? How to make a difference? 8 experts share their best tips with us for getting your website indexed and turning it into a significant (and profitable!) Competitive advantage. Olivier Andrieu – Abondance: “SEO is about being better than the others to meet the research intention of the Internet user.
Some see a threat here
For me, the best way to do SEO is precisely not to dwell on any “tips”, but to integrate the fundamentals of the domain: Title, Hn, meta “description” tags, a good tree structure, Clear URLs, a good hunt for irrelevant content, a de-indexing of low-quality pages (in the Googling sense of the term), etc. I realize, with experience, that less than 5% of the websites that I audit or that I consult are really well optimized for Google, if only in technical terms. If I could attempt a definition of SEO, it would be this: “SEO is about being better than others at meeting the search intent of the Internet user.
And for that, you need to have: a well-designed website, extremely good quality content, and good quality links too (but when you have the first two, the third is easier to obtain, even if it is always complex). SEO is not “cheating to deceive engine algorithms with more or less lasting tricks”, it is highlighting quality content that meets the expectations of your visitors and that keeps your traffic loyal. SEO is blood, toil, tears, and sweat, as Winston Churchill might have said! Alexandra Martin’s tips. Alexandra Martin – Miss SEO Girl: “Making people a force for SEO doesn’t seem like such a bad idea! Today, it is more and more difficult to stand out on the internet.
SEO – Olivier Andrieu’s tips
And this is also valid for SEO. Being in the top 10, not to say in the top 3 positions on your favorite search engine, it’s pretty darn complicated. The competition is very tough and Google communicates less and less about what it really likes. Therefore, of course, we will take care of the basics of efficient and clean SEO, but at some point, to stand out from the crowd, we will have to move up a gear. The basics are no longer enough. Human and storytelling. For an SME, the most important asset is the HUMAN. What is missing today on the internet in my opinion is people. So turning this asset into a force for SEO doesn’t strike me as such a bad idea.
So, PME, I invite you to talk about yourself, your successes, your failures, the stories that are close to your heart, your employees Tell stories that touch your audience: practice storytelling. It is not always easy to implement this communication strategy. Yet it is very effective. Start small by going behind the scenes of your business, the men and women who are involved in the development of the business. It can be a good start, right? But beware, a little warning, effective storytelling is SINCERE storytelling, even if it is clumsy. Don’t take your customers for fools because they are fed up with big and small lies and other deceptions. Content Marketing via a Blog.