It doesn’t make sense to offer to buy a product from someone who only has it at the start of their thinking. Ditto Austria Email List request. A person who visits a blog post is less engaged than a person who visits your benefits page. The Call-to-Action cannot, therefore, be the same on these two pages. In all these cases, the expectations of the Internet user change and the efforts that they will agree to carry out too. You must therefore adapt your Call-to-Action to the nature of the pages of your website. Hubspot is an example when it comes to Inbound Marketing. Hubspot’s Call-to-Action is perfectly contextualized.

The CTA as an example is included in an article that gives tips for successful mailing. A person who visits this article is not a priori in the process of purchasing Marketing Automation software like Hubspot. So, rather than offering a demo or a quote – or worse to buy the software – Hubspot offers the reader to download a guide on Emailing. The Sellsy example. Sellsy call-to-action example. Unlike the example of the previous Call-to-Action Hubspot, this one can be found on the Pricing page of the Sellsy site. In other words, a person who visits this page is normally much more engaged than on a blog post. She is probably in the process of purchasing.

The Hubspot example

Offering a free trial or demo makes perfect sense. This example of Call-to-Action perfectly reflects the importance of integrating the visitor’s level of maturity to convert more often. The SLN Web example. To conclude with this list of Call-to-Action examples, I couldn’t forget us. If you are an avid reader of our blog, have subscribed to our newsletter, or follow us on social networks, you know that we make full use of Call-to-Action. In this article, we give you tips for creating an effective Call-to-Action. I think you are not at all in the optics of using an agency like ours to support you in your Digital Marketing? Well if so, you just have to click here Haha.


So, I will instead integrate a Call-to-Action offering you to download our guide to Lead Generation! It is visual, incentive, and contextualized. New call-to-action. As we’ve seen: One of the most important parts of your website is call-to-action buttons. Indeed, the Call-to-Action is the starting point of your conversion funnel. According to Marketing Experiments, in order for a visitor to click on a CTA, the content you serve them on must: Get the reader’s attention. Create a connection with him. Raise one of its key issues. To arouse interest. Leave suspense. Generate momentum. How to bring all these elements together? After the 9 examples seen previously, let’s see 8 techniques to go further.

Here are 3 examples of contextualized CTAs

Write the action in the first person. The words you choose to use for your CTAs are important. ContentVerve saw a 90% increase in click-through rate using first-person wording. This formula directly includes visitors, so they feel that you have understood their needs. By taking it in the first person, you create a climate of trust and generate excitement in the visitor through ownership. In this example, the call-to-action could have been “Download the mini-guide”, but the company chose a more impactful first-person sentence: Call-to-Action example optimized for click-through rate 2. Use smart CTAs. Personalizing your CTAs can increase your conversion rate by 202%. The idea here is to properly contextualize your Call-to-Action according to your visitors.

Their level of maturity, or their sector of activity. Here is an example: the Google Ads home page uses this technique with a call to action intended only for marketers. Call-to-Action example optimized for click-through rate 3. To go further here, you can use an intelligent Call-to-Action feature offered in some Marketing Automation software. With this feature, you can plan different CTAs. The tool will then display the best according to the visitor concerned and the information you have. Place them in strategic places. We read from top to bottom and left to right. Which creates logical locations for CTA buttons. Calls to action placed towards the bottom or to the right of the content perform better than others.

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