Communicating well on social networks in B2B is no easy task. Social networks are very effective levers for generating leads, converting Scotland Email Database retaining them. However, to exploit its full potential, it is essential to meet the 6 challenges presented here. The challenges of communicating well on social networks in B2B. Communicating well on social networks in B2B takes time and money. Thus, 26% of B2B companies believe they do not have enough internal skills and budget to communicate effectively on social networks. For the budget, we have no miracle recipe. For the lack of human resources, there are tools that can allow you to communicate well on social networks even if you don’t have the time!

24% of B2B companies say that defining a strategy is the main challenge in order to communicate well. I want to say here that this 24% are lucid. To communicate well on social networks in B2B, it is essential to define a documented strategy. I regularly meet B2B companies who have tried to communicate on social networks but who have grown bored due to a lack of fans and subscribers. We are not going to kid ourselves: one of the main challenges in gaining customers with B2B social networks is to acquire a minimum volume of fans. 24% of B2B companies think this is their biggest challenge. The trick here is to integrate your social networks into a complete Inbound Marketing strategy.

The creation of a qualified community

Social networks alone are not effective. To fully benefit from them in B2B, it is important to integrate them into a more global strategy. New call-to-action. Measuring return on investment. Communicating well on social networks in B2B is to generate a return on investment. However, for 17% of B2B companies, measuring the return on investment of their actions on social networks is a problem. Is this also your case? I present here the 5 steps to follow to properly measure the ROI of your communication on social networks in B2B. Follow the trends. Only 4% of companies say that following trends is a major challenge for communicating well on social networks in B2B.


It is, however! I see 2 points here. First of all, it is important to follow the evolution of social networks to communicate well. Each month, new features appear and it is important to integrate them into your social media strategy to remain effective. Then, the behavior and expectations of the B2B decision-maker also change very quickly. If you want to generate leads and convert them into customers with social media, tailoring your communication to your marketing personas is essential. Choose the right social networks. 2% of companies say that the choice of social networks is their main challenge to communicate well in B2B. This is little and it proves that companies are now mature on the subject.

The lack of a documented social media strategy

However, it still happens very often to me to meet B2B companies that invest in bad social networks. The mistake not to make here is to create an account on all social networks thinking that you increase your chances of gaining customers. You will probably not have all the resources to run them effectively. This is probably why 26% of B2B marketers think they lack resources! Even if the story of a start-up is unique, we notice that the development process always respects 5 key stages. So yes, the duration of the stages varies from one start-up to another but the challenges remain the same and it is essential to understand them properly to continue your growth.

The life of a start-up in 5 steps. Ideation, your start-up in its embryonic state. The myth of the Unicorn has it that this stage of the ideation takes place in your garage. Yeah…! Garage or not, ideation is the stage during which you will consolidate your idea. You think about your positioning and your economic model. Let’s be clear: the conclusions you draw here will not be representative of what your start-up will be in a few months, but they are essential to moving forward effectively. It is also from this stage that you will identify the different growth potentials for your Start-up. Another important point during the ideation phase: you find one or more associates that you have been able to convince.

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