Emailing is an ultra-powerful tool for winning customers in B2B. However, it is essential to create an Emailing UK Email List of the decision-maker. Here are 5 tips for creating optimal B2B Emailing. The company buys a contact database, retrieves addresses on the Internet or in various business files, and bombards everything with Emailing, telling itself that, mathematically, it will succeed in winning a customer in the lot. If it could work in the 90s and early 2000s, mass emailing is a totally outdated practice. The decision-maker is inundated with information and he no longer accepts to receive communications that he has not requested. Send an email with permission in B2B.

In addition, 69% of B2B recipients report an email as SPAM simply based on the subject and sender name. This statistic alone justifies the irrelevance of creating an Emailing for contacts who have not requested anything. By dint of being reported in SPAM, your emails will no longer even be delivered. Qualify the contacts in your Emailing database. To create effective B2B Emailing, you need to send the right message to the right person at the right time. It’s a ready-made phrase that is often taken lightly by the companies I meet. Yet it is loaded with meaning. When you know that a B2B decision-maker receives an average of 20 Emailings per day.

Don’t Send B2B Email Without Permission

It is essential to do everything to attract and retain their attention. For this, you must create an Emailing that is personalized and contextualized: your message must give the impression that you have created the Emailing for the recipient and him alone. To create effective B2B Emailing, you must therefore have enough information on the issues, expectations, and context of your recipients. Do you want to create effective B2B emailing? Download our Perfect Email Checklist. Analyze all the data to create the perfect Emailing. This trick is a continuation of the previous tip. To create personalized and contextualized Emailing sending the right message to the right person at the right time.


You need to analyze all the data at your disposal. Create effective emailing by analyzing data. 62% of B2B marketers say they are sometimes overwhelmed by the mass of data they generate. The challenge here is to analyze the right data: those that will allow you to adjust the content of your Emailings, its design, the best way to segment your database or even the right times to send your Emailing campaigns. For this, it is essential to determine the performance indicators to follow for your Emailing campaigns. Personalize your Emailing. Now that your Emailing database is well qualified and that you have analyzed all the relevant data at your disposal, you are in a position to create a personalized Emailing that will hold the attention of the decision-maker.

This is a very common bad practice in B2B

Improve the ROI of your emails with personalization Personalization is a major issue for your B2B Emailing campaigns. 86% of B2B decision-makers say that the personalization of emails encourages buying. By personalization, I naturally mean the use of your recipient’s name or company but much more. To create an effective Emailing, you must integrate elements relating to the issues, expectations, interests, and context of the decision-maker. Switch to Marketing Automation. When reading all of these tips for creating effective emailing, you might be wondering how you can implement them? The natural reaction of the B2B companies we support is to tell us that they will never have time to do all of this.

Others are already wondering how they can get all the information to create a personalized Emailing. Marketing Automation responds perfectly to these two fears. Marketing Automation allows you to automatically qualify your database and automatically send personalized emails to your contacts based on triggers such as their behavior on your website. To go further here, I recommend that you download our Guide to B2B Marketing Automation. Do you want to improve the ROI of your Emailing Campaigns? Download our Free Guide to B2B Emailing: An Inbound Marketing strategy will allow you to attract qualified visitors to your website. Convert them into leads, and fuel their purchase thinking with quality content before passing them on to salespeople. Without a strategy, you are throwing your money away.

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